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Doing the (Blue) Bunny hop.

Wells Enterprises, based in La Mars, Iowa, is introducing a whole litter of ice cream treats under its Blue Bunny brand, just in time for the summer ice cream season.

Blue Bunny Bunny Snacks are individually-wrapped, portion-controlled treats. Packaged in a unique, eye-catching, clear plastic resealable gusseted bag, Bunny Snacks are available in Chocolate Vanilla Twist, vanilla ice cream with fudge swirls layered between vanilla and chocolate cookies; Chocolate Chip Cookie, vanilla ice cream layered on a chocolate chip cookie, dipped in milk chocolate and covered in chocolate chip cookie crumbles; Cookies 'N Cream, Cookies 'N Cream ice cream filled with chocolate cookie pieces and layered on a chocolate cookie with a white confectionery coating; and Salted Caramel Pretzel, vanilla ice cream layered with indulgent salted caramel and chocolate covered pretzel pieces coated in chocolate with an extra caramel candy drizzle. A six-pack has a suggested retail price of S3.69-S3.99.

"Mini treats are on-trend across many categories and we are bringing that to this new Bunny Snacks platform," says Greg D'Alessandro, senior brand manager for Blue Bunny. "It is portion control but without any compromise. The packaging takes less space in the home freezer and condenses as the consumer eats the product down."

In its flagship 46-ounce clear carton ice cream line, Blue Bunny is adding five additional flavors: PB 'N Cones, vanilla ice cream with swirls of creamy peanut butter and crunchy chocolate-dipped cone pieces; Rockin' Rocky Road, chocolate ice cream with marshmallow and fudge swirls and chocolate dipped almonds; Mint Cookie Crunch, classic mint ice cream with fudge swirls and mint chocolate cookie chunks; Monster Cookie Mash, peanut butter ice cream with a fudge ribbon and monster cookie dough bites; and Toffee Brownie Twist, toffee ice cream with caramel fudge swirls, brownie chunks and toffee pieces.

In addition, Cherrific Cheesecake, cheesecake ice cream with cherry and graham swirls, which had been a seasonal flavor, is now available year-round.

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Title Annotation:TRADE/TALK
Author:Turcsik, Richard
Publication:Grocery Headquarters
Date:Apr 1, 2017
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