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Doha mall to include four new theme parks.

In addition to its retail, dining and hospitality offerings, Doha Festival City will be home to four entertainment attractions, forming a family entertainment complex (FEC) in the region.

Doha -- Doha Festival City, the largest mixed-use complex under development in Qatar, has stepped up preparations to launch a leisure and entertainment zone.

In addition to its retail, dining and hospitality offerings, Doha Festival City will be home to four entertainment attractions, forming a family entertainment complex (FEC) in the region.

These include Juniverse, a space-themed family edutainment park; Virtuocity, a 200 seat e-Sport gaming arena; Snow Park -- Qatar's first indoor snow experience; and an Angry Birds Activity Park. Each project has been conceptualised to target different age groups.

"We are proud to offer one of the most thrilling leisure and entertainment mixes in the region. With its new concepts, the entertainment zone will be the ideal destination for visitors of all ages seeking adventure, leisure and recreational activities all year long," says Kareem Shamma, CEO of Basrec -- the owner and developer of Doha Festival City.

The family entertainment complex is being introduced to Qatar by Talal bin Mohammed Trading (TBMT), who has partnered with ADabisc Future Qatar and Rovio Entertainment Ltd to deliver the four components.

"We are very pleased to announce our partnership with Talal Bin Mohammed Trading and to launch the family entertainment complex within Doha Festival City," said Shamma.

ADabisc Future Qatar is the creator and franchisor of Juniverse and Virtuocity, while TBMT Group is the franchisor of the Snow Park component within the FEC.

Luay Darwish, MD of ADabisc, said: "We are proud to be the first company in Qatar to design three concepts for the FEC. These concepts are in line with the Qatar National Tourism Sector Strategy 2030 and is expected to significantly contribute to the annual revenues generated by the country's tourism sector."

He added: "ADabisc's innovation team has worked with experts from all over the world for over 18 months to create the Juniverse, Virtuocity and Snow Park projects."

-- business@khaleejtimes.com

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Publication:Khaleej Times (Dubai, United Arab Emirates)
Geographic Code:7QATA
Date:Apr 25, 2015
Words:353
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