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Dobson Cellular, Members of the Wireless Industry, and the National Center for Missing and Exploited Children Join the U.S. Dept. of Justice to Recognize AMBER Alert Awareness Day.

OKLAHOMA CITY -- Dobson Cellular Systems will join the U.S. Department of Justice (DOJ), the wireless industry, and the National Center for Missing & Exploited Children (NCMEC), by recognizing Saturday, January 13, 2007, as AMBER Alert Awareness Day. That day marks the eleventh anniversary of a tragic child abduction in Texas that was the catalyst for the creation of the nationwide AMBER Alert program.

In recognition of this important day, Dobson Cellular reaffirms its commitment to the AMBER Alerts program as a participant in the Wireless AMBER Alerts [TM] initiative. Dobson offers its subscribers the opportunity to play a vital role in the recovery of abducted children by signing up to receive free Wireless AMBER Alerts[TM] via text message.

"Wireless AMBER Alerts give our customers an opportunity to make a difference in the communities we serve," said Tom Roberts, Chief Marketing Officer for Dobson Cellular. "We encourage all our customers to sign up to receive these important messages, and are pleased that wireless technology can help in this important initiative."

AMBER stands for "America's Missing: Broadcast Emergency Response" and was created in 1997 when Dallas-Fort Worth broadcasters teamed with local police to develop an early warning system to find abducted children. The AMBER Alert Program was soon adopted across the nation and is a legacy to Amber Hagerman, a 9-year-old girl who was kidnapped while riding her bicycle in Arlington, Texas, and then murdered. All 50 states have since established AMBER Alert programs.

President Bush authorized the national AMBER Alert program as part of the PROTECT Act signed in 2003. The law formally established the federal government's role in the AMBER Alert program, appointing DOJ as the agency responsible for coordinating AMBER Alerts on the national level. The wireless industry has officially partnered with DOJ and NCMEC to make free Wireless AMBER Alerts available to cell phone subscribers.

"AMBER Alert Awareness Day is an important reminder for all of us to renew our efforts in making child protection a national priority," said Steve Largent, President and CEO of CTIA-The Wireless Association[R] and President of The Wireless Foundation. "I commend Attorney General Gonzales and the Department of Justice for their steadfast commitment to keeping America's children safe through the AMBER Alert program. Now, thanks to innovative wireless technology, Dobson Cellular subscribers and many other wireless consumers can all participate in the search and rescue of an abducted child by signing up to receive Wireless AMBER Alerts(TM)--free text messages notifying folks of the emergency situation wherever they are."

Any wireless subscriber capable of receiving text messages, and whose wireless carrier participates in the Wireless AMBER Alerts[TM] initiative, may opt in to receive Alerts by completing a simple registration process at or their wireless carrier's website.

Dobson Cellular Systems is the third largest GSM carrier in the United States operating in 17 states and is one of the largest providers of wireless technology to rural America. Dobson Cellular Systems is a subsidiary of Dobson Communications Corporation (NASDAQ:DCEL). For more information on the products and services of Cellular One visit

The Wireless Foundation is a non-profit organization that was formed by member companies of CTIA-The Wireless Association[R] in 1991. The Foundation oversees a number of programs designed to put wireless technology to work addressing the challenges of society. For more information contact: Shannon Nix at 202.736.3891

The U.S. Department of Justice's mission is to enforce the law and defend the interests of the United States according to the law; to ensure public safety against threats foreign and domestic; to provide federal leadership in preventing and controlling crime; to seek just punishment for those guilty of unlawful behavior; and to ensure fair and impartial administration of justice for all Americans.

The National Center for Missing & Exploited Children (NCMEC) is a 501(c)(3) nonprofit organization that works in cooperation with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. NCMEC's congressionally mandated CyberTipline, a reporting mechanism for child sexual exploitation, has handled more than 365,600 leads. Since its establishment in 1984, NCMEC has assisted law enforcement with more than 117,100 missing child cases, resulting in the recovery of more than 99,500 children. For more information about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit its web site at
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Publication:Business Wire
Date:Jan 12, 2007
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