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Do you know where your honey is sourced?.

A message to grocery executives and food manufacturers: Not all honey is legally and ethically sourced, and that's a sticky problem. Most imported and domestic honey is from high-quality, legal sources. But some brokers and importers circumvent tariffs and quality controls, selling illegal Chinese honey of questionable quality. And, there's no traceability.

"That's bad for honest honey packers and U.S. beekeepers, but mostly it's bad for U.S. consumers, retailers and food manufacturers who care about traceability and food safety," said Gordon Marks, executive director of True Source Honey.

True Source Honey was launched by a group of concerned North American honey companies and importers. The initiative's True Source Certified program provides audits by an internationally recognized third-party firm that certifies the source of honey from hive to table.

True Source Honey is asking retailers to:

Look for the True Source Certified logo!

Ask your honey supplier if your honey is True Source Certified; let us know if it would like more information on the program.

Ensure that your honey is True Source Certified, and tell your consumers by including the certified logo.

Support manufacturers that use True Source Certified honey in their products.

Five honey companies and a number of importers and international exporters are now True Source Certified or registered, representing about 25 percent of honey sold in North America. Among the largest and most familiar brands to carry the True Source logo are store brands from Costco (Kirkland Signature) and Target (Market Pantry and Simply Balanced).

The True Source Certified program has been applauded by U.S. beekeepers and honey industry leadership, including the American Honey Producers Association and the American Beekeeping Federation, the two largest organizations for U.S. beekeepers. One of the main reasons is that it provides traceability from hive to table, helping ensure the food safety and security of the honey used in the United States.

Find out more at www.TrueSourceHoney.com

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Publication:Progressive Grocer's Store Brands
Date:Oct 1, 2013
Words:379
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