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Ditch the Pitch.

Ditch the Pitch

Steve Yastrow

Select Books

1 Union Square West, Suite 909, NY, NY 10003

9781590791264, $22.95, www.selectbooks.com

Ditch the Pitch: The Art of Improvised Persuasion provides a fine survey for salespeople who want to get rid of canned responses and create a more natural, albeit successful, formula for persuading customers to buy. The author's advice here rests firmly on improvisation-and provides recommendations to managers, salespeople, and any who regularly sell product or services. The focus here is on understanding how spontaneous and engaging conversations evolve, with chapters considering the elements of success and failure within these conversations. Quotes form interviews with well-known musicians and improve comedians on what spiels work make this an unusual adaption of their techniques to business interactions.

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Publication:California Bookwatch
Article Type:Book review
Date:Apr 1, 2014
Words:126
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