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Disney to offer content via NTT's i-Mode mobile Web service.

NEW YORK, Aug. 22 Kyodo

The Walt Disney Internet Group, the Web unit of Walt Disney Co., said Tuesday it has agreed with Japan's NTT DoCoMo Inc., the operator of mobile phone-based Web site services, to provide Disney-branded content to i-Mode subscribers from this month.

The ''Disney-i'' content will initially include four options -- ''Character Town,'' a daily Disney character screen saver, ''Melody Palace,'' a daily Disney song, ''Game World,'' the search for Disney characters in a virtual Disneyland, and ''Disney Fan Magazine-i,'' updated Disney news.

The subscribers of i-Mode Disney content will be given the option of receiving full video images of Disney characters on mobile phone monitors from next year, when new even speedier i-Mode services will become available, the company said.

''We are very pleased to launch this capability with NTT DoCoMo and their customers -- it is a great way to reach Japanese consumers with the rich Internet content of Disney in a variety of mobile environments,'' said Mark Handler, executive vice president of the Walt Disney Internet Group.

The i-Mode services give subscribers access to hundreds of Internet home pages specially formatted for the portable phone's compact monitors. The i-Mode sites provide such services as hotel and concert reservations, news, weather forecast and bank remittances.

The i-Mode services have subscribers of more than 10 million in Japan.

Walt Disney envisions using its fresh alliance with NTT DoCoMo as a stepping stone on which it could reach Web-based consumers globally, the company said.
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Comment:Disney to offer content via NTT's i-Mode mobile Web service.
Publication:NTT Topics
Geographic Code:1USA
Date:Aug 28, 2000
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