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Disney partners with Wells' Dairy. (Branding).

Disney Consumer Products and Wells' Dairy Inc., maker of Blue Bunny ice cream, are offering a variety of ice creams and dairy products under the Disney brand.

The two companies are developing and marketing kid-focused, cross-category lines of Disney-branded ice cream, frozen novelties and yogurts. All products highlight an array of Disney characters, from Mickey Mouse and Disney princesses to Winnie the Pooh and Buzz Lightyear.

Andy Mooney, chairman of Disney Consumer Products WorldWide, says the joint venture "represents an exciting and unique way to bring Disney magic to children."

The product flavor combinations and packaging are truly unique, says Gary Wells, CEO of Wells' Dairy. "Whether a product changes the color of a child's mouth, like S'wiches mini-ice cream sandwiches, or pops in the mouth like Swirl'nMagic yogurt, they each offer a new taste and sensory experience."

Multiple-sensory elements continue to intensify in new products for children. The sensory factors, combined with Disney's universally known name, should prove a successful partnership for Wells' Dairy and Disney.
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Title Annotation:for branded Disney ice cream, frozen desserts
Comment:Disney partners with Wells' Dairy. (Branding).(for branded Disney ice cream, frozen desserts)
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 1, 2003
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