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Disney Consumer Products Offers Bountiful Treasure to Celebrate Upcoming Release of Pirates of the Caribbean: At World's End.

All-New Pirates of the Caribbean-Inspired Merchandise Offers Something for Everyone, Including Kids, Adults, Families - and Even Pets

GLENDALE, Calif. -- As Pirates fans across the globe anticipate the upcoming theatrical release of "Pirates of the Caribbean: At World's End," Disney Consumer Products (DCP) today unveiled an extraordinary assortment of Pirates-themed merchandise in celebration of the massively successful film franchise and its third installment, due in theaters on May 25.

DCP brings the wildly popular Pirates characters and storylines to life with an all-new expanded assortment of merchandise designed to appeal to all ages, including: toys, electronics, apparel and accessories, games, books/novels and stationery, costumes, home decor, pet apparel and much more.

Pirates of the Caribbean: At World's End - Highlights:

ToysRUs.com And Zizzle Offer 21 Days Of Pirates Gold: Beginning May 4 at midnight and once each day through May 24, one 18K gold-plated Jack Sparrow figure will be awarded to a fan through the ToysRUs.com website. Entrants can also try their luck at winning a "Pirates of the Caribbean: At World's End" guitar from Gibson. For more details on how to enter, visit www.toysrus.com.

Wal-Mart Brings Disney's Pirates of the Caribbean: At World's End To Life: Disney's "Pirates of the Caribbean: At World's End" products will be showcased during Wal-Mart's "Season's Hottest Picks," a nationwide summer promotion. With major in-store displays, circular placement, promotions and a national advertising campaign, Disney and Wal-Mart are offering Pirates fans a wide assortment of products inspired by key scenes from the third film.

Electronics That Modern-Day Pirates Will Treasure: Disney is launching a brand-new line of Pirates of the Caribbean Electronics, including a skull-and-crossbones-topped TV, a DVD player resembling a captain's wheel on a Pirate's ship, a boom box shaped like Davy Jones' treasure chest and a skull clock radio featuring Disney Pirates music. A Dual-Screen Mobile DVD System, Disney Mix Max personal media player and Disney Pix Click digital camera are also available in the Pirates design. SRP $19.99 - $179.99

Pirates-Inspired Apparel And Accessories For Dressing With Swashbuckling Style: Pirates fans will love new trend-setting pieces, like new Special Edition Pirates of the Caribbean Tattoo shirts designed by the world's top tattoo artists, leather jackets and bags, Pirates T-shirts and apparel, high-end jewelry and role playing costumes for kids and adults. Tattoo shirts SRP $218-$888, available at Yellowman store in Los Angeles, at www.yellowman.com and through select retailers. Other Pirates apparel and accessories are available at mass retailers nationwide, in specialty boutiques and at www.disneyshopping.com.

Toys: Let's Play Pirate! A vast assortment of Pirates of the Caribbean toys includes buildable playsets, collectibles, action figures, games for the whole family, and more. The new Pirates Whirlpool Melee playset pits two ships together in a locked battle; kids can launch cannons, send Davy Jones tumbling through a trap door into a spinning whirlpool below, and more. The new Pirates of the Caribbean Singapore Escape playset is a highly detailed, 165-piece, fully buildable set that includes figures and accessories. Key retailers for Pirates of the Caribbean toys include ToysRUs and Wal-Mart. Also available at www.disneyshopping.com.

Interactive Games That Satisfy The Pirate In All Of Us: "Pirates of the Caribbean: At World's End" video games take advantage of each platform, with adrenaline-packed gameplay. With "next-generation" console games, players can use innovative dueling controls and special moves to outwit and defeat enemies. The Wii Remote offers swinging and thrusting motions similar to fighting with a sword. Available for the Xbox 360, PLAYSTATION[R] 3, the Wii, PSP[R] (PlayStation[R] Portable), PlayStation[R]2, Windows PC and Nintendo DS. For more information, visit www.disney.com/videogames.

Pirates Books/Novels And Stationery: Disney will release 15 new Pirates of the Caribbean titles in territories across the globe this month, with books for Pirates fans of all ages - from beginning readers to more advanced chapter books, and from storybooks to young adult fiction. And for adult fans, there are gift and collectible titles, plus journals, notebooks, calendars and posters.

If You Want To Act Like A Pirate, Dress Like A Pirate: Pirates of the Caribbean costumes for 2007 include detailed reproductions of Jack Sparow's apparel for adults, teens and kids, complete with the famous leather look tri-horn hat and bandana with beaded braids and boot tops. New Elizabeth Pirate and Elizabeth Empress, Davy Jones and Maccus Sharkman hammerhead costumes are also available for adults, tweens and kids. For more information, visit www.disguise.com.

A Pirate's Life For Your Animal Friends: Now your swashbuckling pooch can dress like his or her favorite captain this Halloween. Disney's Jack Sparrow dog costume comes complete with coat with buckle, hat, bandana and signature dreadlocks with beads. Sizes include small, medium and large. SRP $14.99. Available for Halloween at mass retail, Petco and Claire's. The At World's End Aquarium Kit features Jack Sparrow in a 1.5 gallon tank. SRP 29.99. Available at Petco.

Rooms To Go Kids: Disney Pirates: Create a room they will treasure forever. Boys will jump to board the Black Pearl bed made of painted wood with a Pirates Mast. Bed includes storage drawers underneath. The coordinating Rooms to Go Kids Disney Pirates furniture collection includes distressed hardware resembling a sword handle. Featured nightstand is a Barrel that can hold your Pirates booty. The armoire features the authentic Disney Pirates skull and swords. SRP $250-899. Available at Rooms to Go Kids stores beginning in May 2007.

Healthy Pirate Snacks For Energy: Conveniently packaged Pirates of the Caribbean Dried Raisin & Cranberry combo snacks, yogurt granola bars, 100 percent apple juice and fresh pineapples and grapes give little Pirates extra energy for adventure on the high seas - or at home. Available at grocery stores nationwide. For more information, including images and product sample requests, please visit our media page at http://dcp.smugmug.com/gallery/2001209.

About the "Pirates of the Caribbean: At World's End" Film

"Pirates of the Caribbean: At World's End" picks up where the record-breaking 2006 smash hit left off, with our heroes Will Turner (Orlando Bloom) and Elizabeth Swann (Keira Knightley) allied with Captain Barbossa (Geoffrey Rush) in a desperate quest to free Captain Jack Sparrow (Johnny Depp) from his mind-bending trap in Davy Jones' locker. With the terrifying ghost ship, The Flying Dutchman, and its commander Davy Jones under the control of the East India Trading Company, there is havoc on the Seven Seas. Navigating through treachery, betrayal and wild waters, the heroic trio must forge their way to exotic Singapore and confront the cunning Pirate Sao Feng (Chow Yun-Fat). Now headed beyond the very ends of the earth, each must ultimately choose a side in a final titanic battle as not only their lives and fortunes, but the entire future of the freedom-loving Pirate way, hangs in the balance. Produced by Jerry Bruckheimer and directed by Gore Verbinski from a screenplay written by Ted Elliott and Terry Rossio, our beloved cast sets sail again on a fresh new adventure in May 2007.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books to interactive games, food and beverages, stationery, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Apparel, Disney Food, Health & Beauty, Disney Home, Disney Stationery, Disney Publishing, Disney Interactive Studios, Baby Einstein, and www.disneyshopping.com The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly-owned stores in Europe. For more information, please visit www.disneyconsumerproducts.com.
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Publication:Business Wire
Date:May 10, 2007
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