Disgruntled fans hit out at Ashley.
NEWCASTLE fans staged a silent protest as they waved white ribbons when passing St James' Park during a planned march through the city centre.
Around 300 supporters gathered for the demonstration along Newcastle's streets ahead of Saturday's 2-2 draw with Liverpool.
Angered and frustrated by a long list of moves by club bosses, the Time 4 Change group organised the rally in a renewed effort to oust owner Mike Ashley.
The crowds carried placards and joined in chanting and singing against Ashley as well as director of football Joe Kinnear, who failed to bring in the promised big signings during the summer transfer window.
Graeme Cansdale, of the Time 4 Change group, greeted the gathered fans on Northumberland Road outside the City Hall and reminded them to remain civilised throughout the demonstration.
White ribbons were handed out to all those taking part, so they could be waved in silence as the march passed the Milburn stand on their way to Leazes Park. Organiser Graeme said: "It's taken four to five weeks to plan with the council and the police and getting the money together.
It's not a spontaneous thing.
"There's been a great turn-out. It's been peaceful and dignified and everyone went silent by the Milburn Stand."
The protest was planned as a reaction to fans' continued frustrations within the club including issues such as the Wonga sponsorship deal, the renaming of St James' Park, the appointment of Joe Kinnear and the general "lack of ambition" from bosses.
"The club have said they have no intention of taking the cup.
"They have a good team but a paperthin squad," said Graeme.
"The club is in malaise and that doesn't just affect the fans but the players too."
He added: "The club has become a stepping stone for players.
"Why would they want to stay at just a top-10 club?" The march saw a number of supporters' groups turn up to show their support to the cause by taking to the streets as a collective.
Norman Watson, chairman of Newcastle United Supporters' Trust, took part on Saturday and said he was impressed by the positive response from passers-by on the street.
He added: "There's a lot of frustration and anger with the club as most fans know it to be a big club and a successful European club but they just feel it's been mistreated and not respected.
"People feel it's being used as nothing more than a marketing tool for Ashley's company.
It's been openly said there are no ambitions for the cup and that's just not acceptable. It's not on."
Northumbria Police had extra officers in Newcastle to monitor the protest which passed with minimal disruption to the city centre.
A spokesman said: "The protest passed safely and peacefully and was good natured."