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Discover a stunning Swedish city; British Airways - Manchester to Gothenburg Advertising Feature.

IF you're looking for a holiday destination with stunning scenery, a healthy cultural scene, first class restaurants and bars and 24-hour shopping, look no further than Gothenburg.

Perched on the coast of West Sweden and flanked by forest, lakes and the North Sea, Gothenburg may be geographically sprawling but manages to retain the intimacy of a much smaller city. And it's easy to get to - flights with British Airways leave Manchester airport on a regular timetable.

Sweden's second-largest city has moved on from its industrial past to embrace sport - there are three local football teams - a major film festival, multiple music festivals and an ever-growing number of fashion houses.

The gentrified Haga district, with its cobblestone streets and cafe culture, makes for ideal wandering territory. The neighbourhood has kept a lot of its original charm and the picturesque main street, Haga Nygata, is lined with well-preserved wooden houses.

In the south eastern area of the Haga district you can gaze out over the city from the old defence tower, built in the 17th century, and as evening approaches head to Pustervik, just outside Haga to listen to live music.

For those who enjoy gastronomical delights, Gothenburg will provide a mouthwatering explosion for your tastebuds. Michelinstarred restaurants and top class seafood are two reasons why foodies love the city.

Appointed the Food Capital of Sweden in 2012, Gothenburg boasts fresh seafood caught daily, with local chefs choosing ingredients of the highest quality produced and organically grown locally. Visit Feskekorka, an indoor fish market where you're sure to experience culinary delights and stunning architecture. The market hall at Kungstorget is another must-see, where you can explore the market stalls or grab lunch in one of the in-store restaurants.

From gourmet restaurants to trendy eateries, traditional Swedish cooking to street food, Gothenburg caters for all budgets.

Those who love to shop will find a city of style and sophistication. From department stores and shopping malls to designer boutiques and vintage clothing, shopping in Gothenburg will certainly leave you inspired.

And there are plenty of opportunities for adrenalinseekers, too, from riding the rollercoaster at Liseberg theme park to kayaking around the islands of the Gothenburg archipelago. You don't have to travel far to find charming villages or nice walks and beaches.

For retro-lovers Gothenburg is perfect. With its vintage fashion, retrostyle cafes and places of interest, including the concert hall built in 1935, the city neatly marries the old with the new.

Gothenburg has something for everyone, and it's yours to discover.

For further information on British Airways flights to Gothenburg visit the website ba.com/gothenburg.

The world is discovering Gothenburg and West Sweden. You should too. ? Buy a Gothenburg City Card when you visit. It gets you free travel on public transport, free admission to attractions, museums and free guided tours and sightseeing, plus discounts in shops and free parking in the city. The City Card is priced PS30 for a 24-hour card and PS40 for 48 hours.

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CITY OF CONTRASTS: Gothenburg is a beautiful city full of surprises, where you can shop, eat, stroll around the harbour Photo: Goran Assner/imagebank.sweden.se
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Title Annotation:Features
Publication:Liverpool Echo (Liverpool, England)
Geographic Code:4EUSW
Date:Feb 28, 2014
Words:524
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