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Discount offer was a real eye-opener.

Is it just me or is there something awfully wrong with offering a discount coupon for LASIK surgery?

I received an email from a daily deal website offering 50 per cent off such treatment. It is now at the rock bottom price of Dhs5,999 for both eyes.

The creative advert says that after an initial consultation, the procedure "commences with a relaxing stint in a reclining chair for preoperative care, which includes topical anesthetics and eyelid holders to keep wandering sight orbs in place. The doctor will then wield an advanced laser to gingerly zap each eye with a mostly painless beam, clearing out visual-acuity villains in about 10 minutes per eye."

The advert ends with "Make a call and set your sight on a perfect vision."

Businesses typically offer coupons because they can't sell the products at retail price. To see an eye doctor desperately out to cash into the demand for the procedure definitely makes me question the standard of care AND whether I even need the surgery. How will I know if I'm even a candidate for LASIK? Doctors know that everyone isn't eligible for the operation - how can they offer the discount before even speaking to a patient?

I wonder what's next - 'Buy one eye, get the second eye free'?

Lou left eye, Dubai

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Publication:7 Days (Dubai, United Arab Emirates)
Date:Sep 2, 2012
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