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Dior Reopens New York Flagship Women's Boutique at 57th.

NEW YORK, Sept. 23 /PRNewswire/ -- Christian Dior is pleased to announce the reopening of its New York flagship boutique, located at 21 East 57th Street. The 6,000 square foot boutique has been redesigned to showcase the complete Dior women's collections, including ready-to-wear, handbags, accessories, shoes, lingerie and bridal.

According to Marla Sabo, President and COO, Christian Dior Couture, "The prior store was pretty and functional and met our needs at the time. But, as the house evolved since the store opened in December of '99, so did our needs."

The space was designed by Dior's in-house architectural team. Inspired by Dior's modern philosophy, this redesign represents the "new concept" the house is applying to all new US boutiques.

The "new concept" combines the traditional elements of Dior's worldwide flagship at Avenue Montaigne in Paris with contemporary materials and finishes. Classically inspired moldings and paneling as well as rosette plaster friezes are juxtaposed with white high-gloss lacquered shelving and polished nickel detailing. Signature to Dior, grey and black hand woven carpets in houndstooth, leopard and zebra print compliment the polished limestone floors. The furniture also mixes the modern with the classic, as Louis XVI chairs and love seats are streamlined and placed with sleek polished nickel case lines.

The exterior's facade is a two-story glass window with polished stainless steel detailing. Striped sandblasted glass panel inserts accent the elegant entry.

The main floor features handbags, accessories, shoes and sunglasses. Diffused lighting plays against the galuchat wall coverings in the niches, highlighting the newest product. In the rear of the boutique is Dior's Fine Jewelry collection designed by Victoire de Castellane.

A floating staircase with a hand carved rail invites clients upstairs to the women's ready-to-wear, wedding and lingerie collections. A state-of-the-art two-story liquid crystal display screen features the latest runway collection. A sandblasted polished stainless steel cannage wall adorns the stairwell with textures and movement reflecting from the screen. Upstairs, the enfilade of rooms leads customers to individual salons showcasing the latest from Dior.

The new Dior offers a unique shopping environment, reflecting Dior's heritage of timeless elegance and innovation.

CONTACT: Press Contact - Alixe Boyer for Christian Dior Couture, +1-212-582-0500

Web site: http://www.dior.com/
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Publication:PR Newswire
Date:Sep 23, 2003
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