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DigitalThink Teams with McDonald's to Expand Reach of its World-Renowned Training through E-Learning.

Business Editors/High-Tech Writers


DigitalThink, Inc. (Nasdaq:DTHK), the leading provider of e-learning business solutions to Global 2000 companies, announced today that it will work with McDonald's Corporation to launch an e-learning pilot to complement McDonald's Worldwide Training, Learning and Development curriculum.

Using DigitalThink's capabilities, McDonald's will leverage its comprehensive training methodology and learning systems using e-learning to achieve its global training objectives. McDonald's, the world's leading food service retailer, has nearly 29,000 restaurants in 121 countries, serving 45 million customers a day. The McDonald's System employs more than 1.5 million individuals around the world.

"We view our e-learning strategy as critical to our restaurants around the world," said Pat Crull, Vice President of Worldwide Training, Learning and Development at McDonald's. "We'll use time-tested and proven content from our Worldwide Training, Learning and Development curriculum and DigitalThink's instructional, creative and technological expertise to build, host and deliver our new e-learning initiative."

McDonald's will pilot its e-learning initiative, designed for restaurant employees in several countries, delivered initially in five languages. Instructional content will include an orientation to McDonald's and its standards of quality, service, cleanliness, hospitality, restaurant operations and food safety. The design of this Web-based curriculum is modeled after the "just-in-time" principles for learning. This type of training enables restaurant employees to learn on demand, thereby enhancing the learning experience. McDonald's plans to add new areas of instruction to the e-learning curriculum each year as the program unfolds and expects to significantly increase efficiency and effectiveness of learning.

"DigitalThink has the instructional, creative and technological capabilities to reach hundreds of thousands of individuals simultaneously through e-learning, all while tracking each interaction and enabling key stakeholders in a company to measure the ROI of the effort," said Pete Goettner, Chairman and CEO of DigitalThink. "We look forward to further demonstrating our unique capabilities through our collaboration with McDonald's, clearly one of the world's foremost authorities on employee training and development."

DigitalThink's e-learning business solutions align with a company's specific business objectives to produce measurable, bottom-line results. Scalable to meet the needs of global and complex enterprises, DigitalThink's e-learning business solutions combine the expertise of its instructional and creative designers with powerful technologies -- the DigitalThink E-Learning Platform -- to deliver measurable business results quickly, efficiently and cost-effectively. DigitalThink e-learning business solutions are being used by large companies to provide new product information and training to geographically dispersed sales channels, to acquire new customers while making existing ones more loyal and to train global workforces on changing technologies and new practices in every language necessary regardless of time zone.

About DigitalThink

DigitalThink, Inc. is the leading provider of e-learning business solutions to Global 2000 companies, delivering measurable business results through its award-winning content and powerful E-Learning Platform. The company's completely hosted, 100 percent Web-based solutions are tightly aligned with strategic business objectives, provide a highly engaging learning environment and include powerful management tools to measure learning effectiveness and return on investment (ROI). From workforce development to sales force effectiveness to customer acquisition and retention, DigitalThink e-learning has delivered bottom-line benefits to smart companies such as McDonald's, Charles Schwab & Co., Circuit City, Cisco Systems, Deutsche Bank, EDS, The Gallup Organization, GE Capital, KPMG Consulting and Sun Microsystems. More information can be found on the Web at

"Safe Harbor" Statement Under the Private Securities Litigation

Reform Act 1995:

The statements contained in this release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, including statements regarding DigitalThink's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding future sales, beliefs about the applicability of DigitalThink's solutions, sales to existing customers, growth of future enrollments, the affiliation with McDonald's and the growth of the e-learning market. All forward-looking statements included in this release are based upon information available to DigitalThink as of the date hereof, and DigitalThink assumes no obligation to update any such forward-looking statement. Actual results could differ materially from DigitalThink's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, our limited operating history, expected fluctuation of our quarterly revenues, our ability to recognize revenues in accordance with our expectations, successful hiring and retention of qualified staff, the continued success of our alliance program, and other factors and risks discussed in DigitalThink's periodic filings with the Securities and Exchange Commission pursuant to the Securities and Exchange Act of 1934.
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Publication:Business Wire
Geographic Code:1USA
Date:Jul 19, 2001
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