Digital marketing platform from BlueConic.
BlueConic (blueconic.com) has enhanced its platform to allow marketers to connect siloed data stores into individualized views of the customer to drive better marketing outcomes and obtain more value from their technology investments, the company says. BlueConic's platform collects and unifies rich profiles to determine and activate the optimal interaction with an individual, based on both implicit and explicit intent.
BlueConic's new Quick Connections is said to make it much easier to connect separated marketing applications into a single, rich view of the customer that is actionable in real time. Built on a flexible Rest API structure, Quick Connections enables marketers to easily integrate BlueConic with platforms like Salesforce, Google Universal Analytics, Facebook Connect and a host of additional customer relationship management systems (CRM), data management platforms (DMP) and content management systems (CMS), allowing for a direct exchange of information and data between previously compartmentalized components within the marketing stack.
Further, BlueConic says, it has expanded its Platform Plugins to enhance marketers' ability to provide additional insights into individual customer behaviors. The customer segmentation functionality allows marketers to create their own robust segmentation quickly and easily. Additional new features include the ability to compare outcomes by time period and standalone dashboards developed for easier consumption of the data generated by or connected to BlueConic.