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Digital and Music Matters 2012 Concludes Its Biggest Event Line-Up Ever.

Highlights

* Over 1,200 attendees at Digital and Music Matters 2012 from close to 400 companies across 30 countries

* Over 6,000 fans over three nights at the Music Matters Live festival

* Industry luminaries and entertainment digerati spoke at 40 panels including 17 keynote presentations and interviews

* Digital and Music Matters unveiled findings of studies on digital and music consumption trends in Asia

SINGAPORE -- Digital and Music Matters, the premier event for all in the digital media and entertainment industry concluded on 25th May in Singapore with invigorating dialogue and great insights into the future of digital entertainment services as the consumption of digital media and entertainment continues to undergo quantum change.

Held from the 22nd to 25th May at The Ritz Carlton, Millenia Singapore, Digital and Music Matters saw its finest ever speaker line-up, which comprised 170 speakers such as Erik Johnson from Facebook; Brian Taptich from Zynga; Cindy Gallop from IfWeRanTheWorld.com; Adam Smith from YouTube; Lady Gaga's manager Troy Carter; artist Marty Friedman - Megadeth's famed guitarist; John Meglen from Concerts West/ AEG Live; "America's most wired composer", Tod Machover from MIT Media Lab, and Bob Ezrin, acclaimed music and entertainment producer for Pink Floyd, Nine Inch Nails and Alice Cooper.

Over 1,200 participants from close to 400 companies across 30 countries attended the four-day event which consisted of 40 panels including 17 keynote presentations and interviews, as well as six roundtables and workshops focusing on Gaming, Digital Publishing, Music Publishing, Copyright, Video and Live Music. There were also five Mentor and Masterclass sessions and seven evening parties and networking sessions, which included, Nokia presents Above & Beyond at the Music Matters Pool Party, Getty Images Opening Party, Hard Rock Party, Singapore Matters Cocktail reception by Singapore Music Society and e2i, as well as parties by Viki and Trace TV.

More than a hundred journalists, 33 sponsors, 81 media and industry association partners and 130 artists and students contributed to the success of the events as they exchanged experiences, celebrated the launch of new services and discussed new collaborations with all who mattered in the music and digital entertainment industries.

Produced for the second time in association with CASBAA, Digital Matters included headlining keynotes, dynamic addresses and inspiring panels from Adobe, Akamai Technologies, Facebook, Gracenote, Grow VC, HTC, Microsoft, Motion Picture Association, Nielsen, SingTel, TAG Strategic, Yahoo!, YouTube, Zynga, and more. The riveting programme covered the future of digital consumption trends discussing what's next in the digital frontier of music and entertainment, and strategies for monetising digital content, mobility and app development. The impact of social media, the opportunity it creates for content generators and how it should engage consumers was also addressed at Digital Matters.

The one-on-one interview with Troy Carter revealing his working relationship with Lady Gaga, was among the many highlights at the seventh Music Matters, which placed the spotlight on all things related to music and entertainment. Steve Garton, Managing Director, Media, Greater China, Ipsos also unveiled the findings of a 26-market survey of online consumers in Asia, which highlighted how Asia is leading the global digital music consumption trend.

Bob Lefsetz, the world's most influential music blogger also debated the current role of the streaming subscription model with Spotify's Ken Park and addressed how it has sparked new partnerships and has changed the way people consume and share music.

Attendees also caught a highly anticipated dialogue between two of the most revered names in live music, Michael Chugg from Chugg Entertainment and Neil Warnock from The Agency Group, who discussed their experiences working with the world's biggest acts. Bob Ezrin concluded the event with his keynote addressing his pioneering work in the live performance, film and TV production, and digital media space.

"This year's Digital and Music Matters has been our most ambitious programme and biggest event yet and we're proud to have hosted the industry's biggest names here at our events. Once again, the conference has proven to be a relevant platform for those in the music and digital entertainment industry in Asia and we hope Digital and Music Matters 2012 has brought value to the attendees with both our content and networking opportunities offered," said Jasper Donat, President of Digital and Music Matters and CEO of Branded Ltd.

He added, "Digital and Music Matters has grown year-on-year, and we're excited to make it even bigger in 2013."

The four-day conference also ran parallel with Music Matters Live, a three-day music festival from 24th to 26th May held at Clarke Quay, Singapore. For the first-time in Singapore, the festival was beamed 'live' on YouTube, the festival's Official Broadcast Partner. A two-way partnership between Singapore-based production company, The Deck and Singapore Polytechnic was an initiative to help promote breakthrough acts from international and local artists, while also providing students an opportunity to gain experience in live production.

An estimated 6,000 fans attended the Music Matters Live festival which featured 42 bands from the Asia-Pacific region and beyond, of which 11 were Singapore independent artists and bands such as The Auditory Effect, Inch Chua and The Great Spy Experiment. There was also a special showcase of K-Pop bands and artists such as BTOB, TigerJK and Yoon Mi Rae alongside Pandorum from Australia; Peter Katz from Canada; White+ from China; 9 Maps from Hong Kong; Aftermiles from Indonesia; Early Rise from Israel and Lab the Rat from Malaysia.

To date, there are now over 55,000 Facebook likes on the official Facebook page, Music Matters Live and over 75,000 views on the Music Matters YouTube Channel, musicmatterstome. The events' hashtags #MM12 and #DM12 were also trending on Twitter throughout the week that mattered.

Digital and Music Matters 2012 is proudly supported by the Singapore Tourism Board, Media Development Authority of Singapore, and Infocomm Development Authority of Singapore. Other key sponsors on board for 2012 are; YouTube, SingTel, Nokia, Facebook, MTV, AMPed, Adobe, The Wall Street Journal, Akamai, Singapore Grand Prix, Trace TV, Viki, turntable.fm, Movideo, Haldanes, Ipsos, Akazoo, AsiaWorld-Expo, Audio Network, Bacardi, BMI, CIMA, DFR Asia, Digiplug, Dolby, e2i, Getty Images, Gracenote, KOCCA, Lushington Entertainments, Marshall Headphones, Mobile Roadie, Music DNA, MPAJ, Omnifone, PRS for Music, rara.com, Singapore Music Society, Soundfreaq, Sounds Australia, TAG Strategic, The Orchard, Urbanears.

For more information on Digital and Music Matters, please visit: http://allthatmatters.asia.

About Branded Ltd.

Branded Ltd. is the organiser of Digital and Music Matters and Music Matters Live. Branded is a leading Asian media and entertainment brand marketing agency. Branded has successfully partnered brands with a number of the world's leading entertainment attractions including: Walking with Dinosaurs, the Rolling Stones, Coco Lee, Black Eyed Peas, Jamie Cullum, We Will Rock You, James Blunt, ARTHK, Chicago the Musical and even Barney the Dinosaur.

Branded also has unique experience in the media and technology space having been the exclusive sales agent for the CASBAA Convention since 2003. Branded also created the MediaWorks event in partnership with Haymarket (the publishers of Campaign).

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore's key service sectors. Known for partnership, innovation and excellence, the Board champions tourism and builds it into a key economic driver for Singapore. STB aims to differentiate and market Singapore as a must-visit destination offering enriching experiences through the "YourSingapore" brand. For more information, please visit www.stb.gov.sg.
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Date:May 31, 2012
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