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Digital River Adds All-Star Merchandise to MLB.com for The 72nd Annual All-Star Game.

Business Editors & Sports Writers

MINNEAPOLIS & NEW YORK--(BUSINESS WIRE)--July 10, 2001

In preparation for the 72nd Annual All-Star Game, Digital River, Inc. (Nasdaq:DRIV), a leading global e-commerce outsource provider, and MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, have added All-Star merchandise to the e-commerce store located at http://shop.MLB.com. As part of its original agreement with MLBAM, Digital River is hosting and managing e-commerce operations and providing e-marketing services at the site, which includes online stores for each of the 30 MLB teams. Digital River also hosted the record-setting 2001 RadioShack Online All-Star Ballot program.

"Digital River has done an excellent job managing our e-commerce initiative," said Noah Garden, senior vice president of e-commerce for MLBAM. "Digital River's e-commerce engine handled a record 2.2 million online votes cast by over a million baseball fans. We will continue to leverage the strength and reliability of Digital River's e-commerce engine, as well as use their e-marketing expertise to support the launch of our new line of exclusive All-Star Game merchandise."

The new All-Star Game product line is being featured at the forefront of http://shop.MLB.com. Fans visiting MLBAM's All-Star shopping section will find exclusive All-Star Game merchandise, including customizable hats and batting practice jerseys, baseballs, t-shirts, a jacket with an All-Star Game logo patch, and other memorabilia.

"MLBAM understands the power of integrating online and offline environments," said Mike Grandchamp, Digital River's vice president of marketing. "Through our e-marketing expertise, Digital River will help MLBAM capitalize on the popularity and excitement of the 72nd All-Star Game by driving merchandise sales of its new All-Star line at a time when consumer demand is at its peak."

About MLB Advanced Media, LP

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media, LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, radio broadcast of games, pitch-by-pitch enactment of games, and video highlights.

About Digital River

Founded in 1994, Digital River is a leading global e-commerce outsource provider, offering more than 8,000 companies complete e-commerce systems and services. The company's world-class infrastructure and professional services are proven to grow businesses quickly and profitably while reducing risk. Digital River's commerce services include e-commerce strategy, site development and hosting, order and transaction management, system integration, product fulfillment and returns, e-marketing and customer service. Digital River's clients include Symantec, Fujitsu, 3M, Siemens, Nabisco, Polaris, Novell, Autodesk, SONICblue and Adaptec. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All company and product names are trademarks, registrations or copyrights of their respective owners.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 10, 2001
Words:540
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