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Digital Media Pioneer Tracy Johnson Signs on with Local Media San Diego.

SAN DIEGO -- Local Media San Diego (LMSD), a San Diego-based broadcasting company, today announced that it has teamed up with veteran programmer and digital media pioneer Tracy Johnson to help spearhead a number of the company's programming and digital media initiatives.

Johnson will provide exclusive Group Brand Manager services to LMSD, including participating in the oversight of programming, promotional, and digital development efforts, and will have responsibility for bridging the gap between the on-air and on-line initiatives for the LMSD properties.

Johnson, who formerly held the position of Vice President and General Manager of KFBM AM/FM in San Diego from 1998-2007, left to become Chief Operating Officer of M2O Media and eventually became the Executive Vice President of Audience Engagement for Triton Media where he oversaw partnerships with over 700 radio, television, and print properties. Johnson has over 25 years of programming experience and has written three books on a variety of radio content topics.

"Tracy is a tremendous addition to the Local Media San Diego team. His infinite knowledge of both programming and digital media will push our properties to continually remain cutting edge and ahead of the competition," said Gregg Wolfson, the VP/GM of LMSD.

About Local Media San Diego

Local Media San Diego is a San Diego-based broadcasting company backed by private equity firm Thoma Bravo, LLC. Previously doing business as Local Media of America, the company adopted the Local Media San Diego name in February 2011 to reflect its focus on the San Diego market. LMSD operates radio stations Magic 92.5, XHRM FM (www.magic925.com), Z-90 XHTZ FM (www.z90.com), and 91X XTRA FM (www.91x.com).

About Thoma Bravo, LLC

Thoma Bravo is a leading private equity investment firm that has been providing equity and strategic support to experienced management teams building growing companies for 30 years. The firm originated the concept of industry consolidation investing, which seeks to create value through the strategic use of acquisitions to accelerate business growth. Thoma Bravo applies its investment strategy across multiple industries and works in partnership with management to implement its operating and consolidation expertise to build long-term value. Through a series of private equity funds, Thoma Bravo currently manages approximately $2.5 billion of equity capital. For more information on Thoma Bravo, visit www.thomabravo.com.
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Comment:Digital Media Pioneer Tracy Johnson Signs on with Local Media San Diego.
Publication:Business Wire
Geographic Code:1U9CA
Date:Feb 23, 2011
Words:433
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