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Digital Archaeology Introduces First Adaptive, Self-Optimizing Database System.

Business Editors/Technology Writers

The Digital Archaeology Discovery Suite Allows Fast, Ad Hoc

Heterogeneous Database Exploration Without Initial Design or Ongoing

Database Tuning

Digital Archaeology Corp., developer of the revolutionary patent-pending X-Set(TM) software architecture, today announced the formal introduction of the Digital Archaeology Discovery Suite(TM) database system, the first product implementation to incorporate the X-Set technology.

Discovery Suite is the first database system for knowledge discovery that adapts to the changing needs of the users and their business. This adaptive, self-optimizing system allows for fast, truly ad hoc database exploration across disparate data sources regardless of the origin, structure, or type of data.

This makes it an ideal solution for building a departmental datamart or instant exploration warehouse or serving as a rapid prototyping tool for an enterprise-wide data warehouse or any other environment where disparate data sources and changing needs are commonplace.

David Frankland, president and CEO of Digital Archaeology, noted, "The immediate, adaptable nature of Discovery Suite enables users to access and query data in a manner and timeframe never before seen in this industry. Too often, customers are forced to wait months or even years before they see any return on their data warehouse investment.

"We believe that technology should be easy to implement, easy to change, and easy to use and that the return on investment should be immediate. Discovery Suite encompasses truly revolutionary technology that enables it to immediately work with any decision support solution an end user may already have in place and allows Discovery Suite to automatically adapt as the users' business needs change, further enhancing the return on investment."

The Digital Archaeology Discovery Suite, which is a client-server implementation, allows users to create virtual information warehouses through the use of the Digital Archaeology Server(TM), Digital Explorer(TM), and Digital Excavator(TM) components. The suite of components addresses all aspects of creating and managing a data warehouse or data mart from sourcing, loading, and cleansing to analysis and presentation.

Doug Dickerson, senior product manager for Digital Archaeology's Discovery Suite stated, "Discovery Suite offers a significant breakthrough in that it provides users with the fastest time to first query. With Discovery Suite, users can begin asking questions of their data warehouse within hours instead of months.

"It also allows users to incorporate data from disparate sources without first having to predefine the data structure. In addition, the system is self-optimizing because the Discovery Server automatically adapts and optimizes based on the users' line of questioning."

Customer Benefits

Frankland noted, "We believe that the features and benefits of Discovery Suite are particularly well-suited to the needs of marketing organizations within major corporations as well as market research firms and marketing service bureaus. Users who need to analyze many sources of data and who are continually refining, changing and otherwise adding to their lines of questioning typify these organizations.

"And, MIS departments are hard-pressed to keep up with the dynamics of these users' ever-changing needs. Discovery Suite addresses this two-fold problem by allowing users the flexibility to immediately change their lines of questioning and the data without placing significant burdens on their MIS departments."

The Discovery Suite has been provided, on a limited release basis, to some of Digital Archaeology's key customer sites. Among these sites is UMB Bank, n.a. in Kansas City, Mo. UMB Bank is a financial services organization with operations in eight Midwestern states and $8 billion in assets. UMB uses the Discovery Suite for internal analysis in market segmentation across a diverse commercial and retail client base.

The Discovery Suite is the primary decision support tool for the UMB data warehouse. William R. Venable III, Vice President, Director of Database Marketing and Strategies, UMB Bank declared, "The performance is amazing. With the Discovery Suite, we were able to prototype in an afternoon exactly what our data warehouse team has been trying to deliver for the past year.

"Now, with the Discovery Suite, our database administrators just have to populate the data source, and we can take it from there."

By integrating elements of artificial intelligence throughout its innovative design, Discovery Suite provides significant advantages to end users and corporations because it is immediate, adaptive, self-optimizing, and powerful.

The Discovery Suite, based on a client-server implementation, is the first product utilizing Digital Archaeology's patent-pending X-Set architecture. X-Set is a set flow architecture based on extended set theory. The architecture works using the same paradigm as a modern CPU by processing bytes in sequence. As a result, data is processed more efficiently while at the same time eliminating the need to create and maintain explicit data structures.

The Discovery Suite includes: a Digital Archaeology Server, which enables users to build an instant data mart or exploration warehouse; Digital Explorer, an ad hoc query and mining tool; and Digital Excavator, extensions to the Digital Archaeology Server that are designed for the specific data archaeology, data quality and transformation needs of MIS specialists, system integrators, and consultants who are charged with building large-scale data warehouse solutions.

For full details on the Discovery Suite components see complete press release on Digital Archaeology's website at

Pricing and Availability

The Digital Archaeology Discovery Suite is available now. The Server operates on Windows NT. The Digital Explorer client operates on Windows NT, Windows 95 or Windows 98 environments. Pricing starts at $24,000 for a single-user system and $60,000 for five concurrent users.

Digital Archaeology Corp.

Digital Archaeology Corp., headquartered in Lenexa, is a privately held company that has created X-Set, a revolutionary adaptive software architecture for handling disparate sets of structured or unstructured data, quickly and efficiently.

Digital Archaeology's Discovery Suite, based on the patent-pending X-Set architecture, is an adaptive, self-optimizing database solution for knowledge discovery applications. Digital Archaeology is committed to becoming the leading provider of adaptive technology and solutions that place the power of knowledge discovery directly in the hands of the business user.

For more information about Digital Archaeology products or consulting services, the company can be contacted at 913/438-9444 or visit the company's web site at

Note to Editors: Digital Archaeology, Digital Archaeology Discovery Suite, and X-Set are trademarks of Digital Archaeology Corp.
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Publication:Business Wire
Date:Dec 15, 1998
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