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Digimarc Enhances Protection of Digital Photographs and Images; MyPictureMarc 2005 Raises the Standard of Security for Creative Professionals' Online Image Collections.

BEAVERTON, Ore. -- Digimarc Corporation (Nasdaq:DMRC) today announced the launch of Digimarc(R) MyPictureMarc(TM) 2005, bringing photographers and creative professionals new layers of security to protect their digital image collections.

Digimarc MyPictureMarc 2005 delivers new digital watermarking technology, enhanced digital rights management tracking, online image backup and free visual watermarking. The new MyPictureMarc 2005 plug-in is immediately available for download at, supporting all current Adobe Systems (Nasdaq:ADBE) Photoshop 7 and higher products, as well as Photoshop Elements 1.0, 2.0 and 3.0.

"Adobe is very excited to see the added value that Digimarc is delivering with its MyPictureMarc 2005 plug-in release," said Kevin Connor, director, product management for professional digital imaging, Adobe Systems. "The product's new features such as more robust covert watermarking, new visual watermarking capabilities and online image storage reinforce Digimarc's expertise in providing image protection to our joint customers and nicely complement our Photoshop CS2 offering."

Digital imaging has migrated from pre-press to a mainstay of the imaging workflow: from capture, to the digital darkroom, distribution collaboration and publication. To be effective in this paradigm creative professionals need professional-grade protection throughout the process for their digital images. Building on a decade of copyright protection experience, MyPictureMarc 2005 brings together new layers of security technology to help protect digital image portfolios. New features include:

--Core digital watermarking innovations that enable image owners to weave persistent copyright identification into photos with even less visible impact and stronger durability than ever before.

--Linking from watermarked images to the owner's collection, facilitating licensing.

--An online photo backup and sharing service that directly connects to the user's desktop.

--Free visual watermarking capabilities, providing a first line of protection with an overt stamp of ownership that complements Digimarc's digital watermarking layer of image protection.

"As the professional imaging market continues its rapid evolution, creative professionals are demanding professional-grade digital asset and rights protection solutions," said Nicole Elovitz, product manager, Digimarc. "MyPictureMarc 2005 responds to these needs with innovative features offering complete lifecycle protection, backed by a community portal for ongoing delivery of tools, tips and advice."

Since launching its digital watermarking products to integrate and ship within Adobe Photoshop in 1996, Digimarc has become known for image copyright protection, tending to the two factors that drive a creative professional's business: attribution and compensation. Today, thousands of photographers and creative professionals use MyPictureMarc in millions of images to communicate copyrights and track use of their images on the public Internet.

Concurrently, Digimarc has launched dedicated to serve the MyPictureMarc user community. Through the site, users can learn about MyPictureMarc's features, subscribe to the service and access Digimarc's toolbox of image protection tips, tricks and utilities. The site also showcases Digimarc customers who use MyPictureMarc to protect their images.

Pricing and Availability

Digimarc MyPictureMarc software is available as a free download and includes visual watermarking at no charge. MyPictureMarc services are available starting at $49. This includes a one-year license to watermarking services, and a free trial of MyPictureMarc's online backup service with 500MB of storage. For further information on pricing and availability, please go to

About Digimarc

Digimarc Corporation (Nasdaq:DMRC), based in Beaverton, Oregon, is a leading supplier of secure media solutions used in a wide range of security, identification and digital media content applications. Digimarc provides products and services that enable production of more than 60 million personal identification documents, including two-thirds of U.S. driver licenses and IDs for more than 20 countries. Digimarc's digital watermarking technology provides a persistent digital identity for various media content and is used to enhance the security of financial documents, identity documents and digital images, and support other media rights management applications.

Digimarc has an extensive intellectual property portfolio, with 189 issued U.S. patents with more than 4,000 claims, and more than 400 pending patent applications in digital watermarking, personal identification and related technologies.

The company is headquartered in Beaverton, Oregon, with other U.S. offices in Burlington, Massachusetts; Fort Wayne, Indiana; and the Washington DC area; and European offices in London. Please go to for more company information.

Securities Safe Harbor

With the exception of historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current reasonable expectations and are subject to certain assumptions, risks, uncertainties and changes in circumstances. Actual results may vary materially from those expressed or implied from the statements herein or from historical results, due to changes in economic, business, competitive, technological and/or regulatory factors. More detailed information about these factors is set forth in filings by Digimarc with the Securities and Exchange Commission, including the most recent annual report on Form 10-K and the most recent quarterly report on Form 10-Q. Digimarc is not obligated to (and expressly disclaims any obligation to) revise or update any forward-looking statements in order to reflect events or circumstances, whether they arise as a result of new information, future events, or otherwise.
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 19, 2005
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