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Different strokes for different folks.

It all started in 1884, when a young John Hillerich made a new bat in his father's woodworking shop for Pete Browning, an outfielder for the Louisville Eclipse baseball team.

Since that magical day, the Louisville Slugger has become a tradition in baseball and a household name to major leaguers. What people may not realize is that Hillerich & Bradsby, or H&B, produces the Louisville Slugger not in Louisville but across the Ohio River in Jeffersonville, Indiana.

In 1916, H&B decided to expand, and created a line of golf clubs, which today are sold under the PowerBilt brand name. The latest innovation from PowerBilt is its Tournament Player Series. Realizing that individual golfers have different techniques and various levels of playing skill, H&B developed an equipment line that is tailored to the individual's specific needs. It isn't surprising, then, that the advertising slogan for the new TPS line is "Different Strokes For Different Folks."

For the low handicapper who would like to have more control over his game, H&B developed the TPS Advanced Players clubs, which are available with stainless-steel irons and metal or persimmon woods, and come with either regular- or stiff-flex shafts.

The TPS Standard Players clubs are for the seasoned golfer who realizes there is room for improvement in his game. The perimeter-weighted Melonite irons feature a deep-cavity back and an offset that reduces the chances for an errant shot by making it easier to square the club face at impact. Woods come with either Melonite or persimmon heads and are back-weighted for more power and a higher trajectory.

For those players who feel they have lost some of their golfing skills through the years, H&B has come out with the TPS Senior Players line. The purpose of this line is to help golfers regain lost distance and power. This line offers metal woods and cast irons with offset graphite shafts to increase distance and control over the ball.

The TPS Ladies line gives the woman more control of her game. These clubs are 1.5 inches shorter than the men's clubs and they are designed to get the ball airborne more quickly and to keep the ball on a straighter path. The metal woods are perimeter-weighted for greater distance and come with steel or graphite shafts. The cast irons are available with either steel or graphite shafts and are offset for greater accuracy.
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Title Annotation:Hillerich and Bradsby Co., Jeffersonville, Indiana; sports equipment manufacturer
Author:Tyler, Gretchen
Publication:Indiana Business Magazine
Date:May 1, 1991
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