Diet Coke Undergoes A Makeover.
ATLANTA -- Coca-Cola Co. said it is reenergizing and modernizing Diet Coke for a new generation of drinkers. After 35 years, the company said its Diet Coke brand is relaunching in North America with a full brand restage, including a new look and the addition of four flavors--Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Twisted Mango and Diet Coke Zesty Blood Orange.
"Diet Coke is one of the most iconic brands loved by millions of fans in North America," said Rafael Acevedo, Coca-Cola North America's group director for Diet Coke. He added that, most importantly, the company "wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation."
Diet Coke and the new flavors are being packaged in sleek 12-ounce cans and sold as on-the-go singles and in eight-packs.