Printer Friendly

Diet Coke Undergoes A Makeover.

ATLANTA -- Coca-Cola Co. said it is reenergizing and modernizing Diet Coke for a new generation of drinkers. After 35 years, the company said its Diet Coke brand is relaunching in North America with a full brand restage, including a new look and the addition of four flavors--Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Twisted Mango and Diet Coke Zesty Blood Orange.

"Diet Coke is one of the most iconic brands loved by millions of fans in North America," said Rafael Acevedo, Coca-Cola North America's group director for Diet Coke. He added that, most importantly, the company "wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation."

Diet Coke and the new flavors are being packaged in sleek 12-ounce cans and sold as on-the-go singles and in eight-packs.

COPYRIGHT 2018 Racher Press, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2018 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:SUPPLY SIDE
Publication:MMR
Date:Jan 29, 2018
Words:138
Previous Article:AI's Time Has Come.
Next Article:Cashco Is Purchased By Navajo.
Topics:

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |