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Dialogues with Creative Legends.

By David Calvin Laufer

264 pp. Illustrated. New Riders/Peachpit/Pearson Education (December 2012). $29.99 paperback; $23.99 ebook.

The veteran visual designer/consultant (Carnegie Mellon University) blends interviews and anecdotes in a book subtitled Aha Moments in a Designer's Career. Winner of more than 50 awards, he recalls 40 years of lessons learned from graphic designers Paul Rand and Herb Lubalin, industrial designers R. Buckminster Fuller and George Nelson, corporate chiefs Sidney Topol of Scientific Atlanta and Roberto Goizueta of Coca-Cola, plus aesthetic groundbreakers such as Saul Bass and Heinz Edelmann. "Negotiating gatekeepers, portfolio malfunctions and serendipity along the way proves nearly as educational," Laufer writes via email.

Compiled by Editor Peter Szatmary

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Author:Szatmary, Peter
Publication:Phi Kappa Phi Forum
Article Type:Brief article
Date:Sep 22, 2013
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