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Devising Consumption.

Devising Consumption

Liz McFall

Routledge

711-3rd Avenue, Floor 8, New York, NY 10017-9209

www.routledge.com

9780415694391, $143.00, 212pp, www.amazon.com

Synopsis: "Devising Consumption: Cultural Economies of Insurance, Credit and Spending" explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well--they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but their role has been poorly understood both in the social sciences and in business studies and marketing. While the analysis of consumption and markets has been carved up between academics and practitioners who have been interested in either their social and cultural life or their economic and commercial organization, consumption continues to be driven by their combination. Devising consumption requires practical mixtures of commerce and art whether the product is an insurance policy or the next gadget in the internet of things. By making the case for a pragmatic understanding of how ordinary, everyday consumption is orchestrated, "Devising Consumption: Cultural Economies of Insurance, Credit and Spending" offers an alternative to orthodox approaches, which should appeal to interdisciplinary audiences interested in questions about how markets work and why it matters.

Critique: An impressive and seminal work of painstaking scholarship, "Devising Consumption: Cultural Economies of Insurance, Credit and Spending" by Liz McFall (Head of Sociology, Open university) is enhanced with illustrations, figures, tables, a chronological list of key reports and legislation, notes on terminology, a list of abbreviations, an introduction and epilogue, a fifteen page bibliography, and a comprehensive index. Exceptionally well written, organized and presented, "Devising Consumption: Cultural Economies of Insurance, Credit and Spending" is very highly recommended for personal, professional, and academic library Economics reference collections and supplemental studies reading lists. It should be noted that "Devising Consumption: Cultural Economies of Insurance, Credit and Spending" is also available in a Kindle edition ($108.00).

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Title Annotation:Devising Consumption: Cultural Economies of Insurance, Credit and Spending
Author:Andrew, Micah
Publication:MBR Bookwatch
Article Type:Book review
Date:Dec 1, 2014
Words:331
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