Printer Friendly

Developments swap brokers to boost sales.

Byline: Amy Tennery

From the July issue: Several new developments have changed marketing teams in recent months, reviving the debate about whether marketing or prices are to blame for lackluster sales. Among the high-profile buildings switching brokers was BellTel Lofts, the Downtown Brooklyn development, which decided to drop the Bracha Group and go instead with fellow Prudential Douglas Elliman agents Michael Ettelson, Mordy Werde and Nishila Mustafa, as The Real Deal first reported. Developer JJ Bistricer said the decision was made because of the other team's experience in Brooklyn. While developers presumably make these swaps to boost sales, Noah Rosenblatt, founder of brokerage and real estate analysis group UrbanDigs.com, said that this strategy doesn't always work. Often, Rosenblatt said, there are other problems. [more]
COPYRIGHT 2010 Korangy Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2010 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Author:Tennery, Amy
Publication:The Real Deal
Date:Jul 7, 2010
Words:125
Previous Article:Gluck faces $110M foreclosure at 2 Rector.
Next Article:International briefs.
Topics:

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters