Detox is 'futile', experts warn.
It may seem like a good idea to avoid alcohol for the month after the excesses of Christmas, but the British Liver Trust has now criticised January detoxes, urging people to think about their long-term health instead.
It is launching a national awareness campaign for the month, which will see pop-up liver clinics offering health checks.
The Love Your Liver roadshow will visit Liverpool, as well as London, Birmingham, Exeter and Glasgow, and members of the public can have their livers tested for free.
Dr Mark Wright, consultant hepatologist at Southampton General Hospital, said: "Detoxing for just a month in January is medically futile. It can lead to a false sense of security and feeds the idea that you can abuse your liver as much as you like, and then sort everything else with a quick fix.
"It makes about as much sense as maxing out your credit cards and overdraft all year, then thinking you can fix it by just eating toast in January. The figures just don't stack up."