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Details add up to profits.

[ILLUSTRATION OMITTED]

Don Kirk is handsomely dressed, elegant in deportment. He's the kind of guest that would grace any party and add class to the occasion.

Perhaps this is not surprising because he owns two women's ready-to-wear dress shops on Wenatchee Avenue: McBride's, long established with a familiar clientele, and 16 Plus, next door, a new venture to clothe larger women.

Before taking control of McBride's in April 1984, he worked as manager for the Peoples store. There he learned good management and planning, he said. In the first nine months of managing McBride's, Kirk made a profit.

"I'm in business to make a profit," said Kirk, "so I set up a saleable atmosphere and offer the customer a good variety of merchandise to buy. Without a profit, you get into a hole and can't get out?'

Kirk added, "You've got to stay close to the business--to see what's selling and what's not selling."

The savvy businessman said he learned the importance of planning through 20 years at Peoples and by graduation from the Wenatchee Valley College and the school of hard knocks.
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Title Annotation:BACK IN THE DAY: Excerpts from the Wenatchee Business Journal published 20 years ago this month.; Don Kirk
Publication:Wenatchee Business Journal
Article Type:Brief article
Geographic Code:1U9WA
Date:Jan 1, 2008
Words:183
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