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Designing woman.

Boo what? That's usually the response when people see the name of Belinda Hughes' company. Boo-Boo-Baby Inc., a New York-based firm, is definitely a name that's hard to forget. Hughes strongly believes that people will also have a hard time forgetting her designer line of children's coats and accessories.

"My coats are funky," the 31-year-old designer explains. "I design coats so that when people see them, they absolutely must have them."

By using bold color combinations, unusual fabrics and imaginative designs, the Parsons School of Design graduate is making a name for herself in the $1 billion children's outerwear market. Five years after setting up shop, Boo-Boo-Baby has acquired nearly 100 buyers. Hughes' creations can be found in upscale specialty shops, trade publications and on television's "Growing Pains." Shoppers can find her coats nationwide in such stores as Macy's, Saks, Nordstrom's and Bloomingdale's.

Hughes began making coats for children in 1986 when she became an aunt. That's when she decided to make her living designing kid's coats. Hughes left her job as head designer for women's coats at New York-based Saril Inc., and invested $15,000 of her savings to start Boo-Boo-Baby, which now employs a cutter and a contractor who makes the coats. Last year's sales hit $340,000 and Hughes projects revenues will top $500,000 this year.

So what's Hughes' agenda for 1992? To find well-heeled investors willing to put up a total of $250,000 of expansion capital. Hughes says that she plans to ultimately build Boo-Boo-Baby into a large corporation and distribute her pieces to major department stores, and develop a moderately priced line for chain stores.
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Title Annotation:Boo-Boo-Baby Inc.
Author:Jones, Dasha
Publication:Black Enterprise
Article Type:Company Profile
Date:May 1, 1992
Words:272
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