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Designing change.

We've all heard it: "The framing industry is shrinking!" Granted, the industry is changing, but it's certainly not disappearing. In fact, I'd venture to say that custom framing is becoming more and more complex and multifaceted. Just a few months ago, I saw an extraordinary display of innovation and industry determination at New York's DECOR Expo Showcase, which took place alongside Artexpo New York. The excitement was palpable, and the message was clear: "The framing industry is up for any challenge!"

To succeed in today's framing market, you need to have mastery over both modern technology and ages-old artistry. Savvy framers know this fact and are upping the ante in their businesses in a number of ways. For one, many are now offering custom consulting services at their custom framing counters. The industry is no longer about framing an image but a collaborative process in which framers can draw upon their experience and creativity to deliver customized framing that exceeds their clients' expectations. As framers, you are the designer, and you are in charge! In this issue, we'll share some insights and ideas to help empower you and inspire your design creativity.

Framers today have an incredibly broad consumer base that ranges from traditionalists all the way to the boomers' grandchildren. That's at least five generations of consumer groups. Are you ready? Does that mean changing your style of designing? No. It means expanding your ability to take on new challenges and deliver solutions.

While we're on the topic of old and new, turn to p. 44 to discover how Paul Hickman and Urban Ashes are creating exceptional contemporary designs from reclaimed wood.

The future is yours to imagine, design and build, and we're here to help you along the way.

Sincerely,

Michael Pacitti, Publisher

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Title Annotation:Publisher's Note
Author:Pacitti, Michael
Publication:Art Business News
Article Type:Editorial
Geographic Code:1USA
Date:Jun 22, 2014
Words:295
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