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Dermatologists Use Shielding Lotions to Heal Dry Winter Skin.

New Skin Care Technology Protects Skin From Irritants and Harsh Weather

LOS ANGELES, Nov. 8 /PRNewswire/ -- As the cold of winter sets in, dry, cracked skin becomes a problem for many Americans. According to the National Health Interview Survey (NHIS) 81 million Americans will suffer from this painful skin condition this winter. Research into this problem has produced a completely new type of lotion, called a shielding lotion, that's getting remarkable results. http://www.skincarenet.org/shielding-lotion.html

The outer layer of skin is designed to protect your deeper layers of skin from irritants and toxins and according to Dr. Peter Helton, a board-certified dermatologist from Southern California, dry, itchy skin is nature's way of letting you know that this protective barrier has been stripped away.

"Cold winter weather is one the main causes of dry, cracked skin," says Dr. Helton. "Combined with the low humidity that results from indoor heating it can strip away the protective layer of skin and wreak havoc with your skin's ability to stay moisturized."

In colder parts of the country the numbers suffering from dry skin conditions rise dramatically. "Most people in our area suffer from severe dry skin in the wintertime," says Dr. Brian Zogg, a board-certified dermatologist who uses shielding lotions at his clinic in southern Minnesota. "Our harsh winter conditions can cause the skin to dehydrate, crack and bleed."

Dry skin conditions can be aggravated by everyday activities -- most soap and cleansers contain fragrances, colorants, antibacterial agents and other chemical ingredients that strip away the protective elements of the outer layer of the skin.

The traditional prescription for treating dry skin has been a cream or lotion with artificial moisturizers in an attempt to replace the natural moisture and oils in the skin. These moisturizers cannot penetrate into the deeper layers of skin and only serve to mask the dry skin condition. Recent research has revealed that this may in fact be sending your skin a 'negative' message, causing the skin to produce less moisturizing oils where it is really needed -- below the outer layer of skin. And this is the only place moisture can resolve a dry skin condition. "When the skin gets this 'negative' message from artificial moisturizers, it can make it more difficult for the skin to heal," says Dr. Zogg.

"The new shielding lotions are far superior for treating dry, itchy skin because they bond with the skin," explains Dr.Helton. "They replace the protective barrier needed to keep irritants out and your own natural oils and moisture in."

Dr. Vern Rookh, PhD., a biochemist, tested the claims that shielding lotions protect against most chemical irritants, they are not removed by routine washing, and they wear off only by exfoliation. "Despite dosages of chemical irritant in excess of those likely to be experienced in the household or workplace, shielding lotions demonstrate protection against reactions in all cases," says Rookh. "Client reports from the shielding lotions we tested suggest a period of protection much longer than the four hours originally claimed and verified by our tests."

"Shielding lotions don't wash or rub off," agrees Dr. Zogg. "And because a shielding lotion protects the skin for up to several hours, it is a very effective treatment for the dry skin conditions we see here in the winter months."

"Severe dry skin conditions need to be treated with prescription medication for the inflammation, along with a lotion to moisturize the skin," says Dr. Helton. "With a shielding lotion we find that the skin heals much faster, so the patient needs less medication."

Good news for the millions who suffer from dry skin each year. Using a shielding lotion can prevent a costly trip to your dermatologist and keep your skin healthy, smooth and soft all winter.

To find out more about what dermatologists say about shielding lotions visit The National Skin Care Institute website at http://www.skincarenet.org/doctors-say.html
 Contact: Trish House
 info@skincarenet.org
 760-599-4550
 National Skin Care Institute
 http://www.skincarenet.org/




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CONTACT: Trish House of National Skin Care Institute, +1-760-599-4550, or info@skincarenet.org

Web site: http://www.skincarenet.org/
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Date:Nov 8, 2005
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