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Denon: autosound at sharp prices.

LAS VEGAS - As evidence of Denon Electronics' renewed emphasis on autosound products, the company's International Winter Consumer Electronics Show display here contained an entirely new line featuring aggressive price points.

During the last few years Denon had not concentrated on this market, but the company plans for this to change. According to Steve Baker, Denon's vice president for sales and marketing, the company plans to aggressively pursue the car audio market in' 1995 with the goal of gaining back many of the dealers he said it has lost during the past few years.

With products such as the DCR-420 cassette receiver/CD-changer controller with its $280 suggested retail price Denon is looking to attract a more price-conscious consumer than its previous car audio products. In addition, the company hopes to gain name recognition among younger consumers. The four-channel 80-watt unit has 30 radio presets, a tuner that plays during rewind, eight different panel backlight colors and it will ship in February.

The DCR-530RD is similar to the DCR-420 adding a detachable faceplate, 140 watts of -power, Radio Data System (RDS) Smart Radio capability, Dolby B, a $350 suggested price tag and a March shipping schedule. The step-up DCR-830RD adds Dolby C, Denon's Dual Azimuth Hard Permalloy cassette head assembly, music search, It will ship in April with a $450 suggested price.

The firm's CDT-750 CD Player/receiver is a 100-watt unit with detachable face plate, 24 radio presets, bass, treble and stereo/mono switch. It carries a $400 suggested price and will be available this summer.

Denon also has two new 10-disc CD changers, the DCH-520 and DCH-520RF. The first is a standard hardwired changer, while the latter has an RF modulator allowing the unit to be used with most stereo receivers. Denon said tracking stability has been improved compared to older models as well as quicker disc access. Suggested pricing is $400 and $550, respectively, and both will be shipping by May.

In Denon's home audio line its two new micro and mini shelf systems, shipping late this summer, also received more promotional-oriented price points. The D-C1 micro is a 15-watt unit with a six-disc CD changer, five-band graphic equalizer, auto reverse and two-way sPeakers. Suggested price is $499.

The 45 -watt D-C30 mini system is a two component model with the tape deck and amplifier in one housing and the tuner and six-disc CD changer in the other. It has a five-band graphic equalizer, four-band spectrum analyzer, auto tape selectors and music search. Suggested price is $649.
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Title Annotation:Denon Electronics
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Date:Jan 16, 1995
Words:419
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