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Demand of air collers goes high with rise in mercury.

PESHAWAR -- The sale of metal desert air coolers' has increased among middle class Peshawaties as the summer is getting hotter and it is becoming hard to counter the scorching temperatures with just ceiling fans.

Hamad Khan, a resident of Swati Gate and father of three has just bought an Air Cooler because it is not only cheaper but also an alternative for air-conditioner to cope with the scorching heat.

"I explored several options. Air-conditioner was one of them. But I rejected the idea as I knew that energy use and electricity bill will be going through right from my roof. Pedestal fan too was not a solution. So I bought this cooler," he said pointing towards the newly-bought Air Cooler.

"The most amazing thing about this cooler is its spotless air throw.

Many people, including small kids and the elderly, every year suffer from several heat-related diseases such as exhaustion, stroke, fever, difficulty in urination and collapse.

With temperatures crossing 40 Celsius mark one cannot expect ceiling and pedestal fans to save them from the scorching heat.

In June, sales of Air Coolers providing much-needed relief to people inside their homes and bring fast business for shopkeepers and manufacturers.

This summer too, a large number of outlets of Air Coolers can be seen in different parts of Peshawar, including Saddar, Ring Road, Qisakhwani and other market of provincial capital. Shopkeepers have displayed them outside their shops to attractCustomers.

But like every year, the price-hike phenomenon has increased their prices this year too.

Many customers complained that the prices of Air Coolers had significantly increased as compared to the previous year.

"I had bought a medium size Air Cooler last year for Rs 6,000, but now it costs over Rs 8,000," said a customer of cooler at Saddar said

Shopkeepers said that like every year, this summer too people, Particularly those belonging to middle class were showing keen interest in Air Coolers.

"People belonging to middle class prefer Air Coolers to air-conditioners mainly because electricity bills do not allow them to think about air-conditioner," Muhammad Khan, a shopkeeper at Ring Road said.

He said people also prefer Air Coolers because these could run on UPS (Uninterruptible Power Supply).

"The raw material for Lahori Coolers comes from Gujranawala, Lahore and Multan and its price has increased. Similarly, increase in transportation charges also boost prices," said a manufacturer.

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Publication:Frontier Post (Peshawar, Pakistan)
Date:Jun 16, 2015
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