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Demand Media Wins Two People's Voice Webby Awards.

Cracked.com receives Webby Award for Humor Websites, LIVESTRONG.COM receives Webby Award for Health Websites

SANTA MONICA, Calif. -- Two flagship brands from Demand Media, Inc. (NYSE: DMD) have been named Webby Award winners as part of The International Academy of Digital Arts and Sciences 16th annual honors for excellence on the Internet. Cracked received the People's Voice Webby Award for Humor Websites, and LIVESTRONG.COM was the People's Voice winner for Health Websites.

"We couldn't be more thrilled to have two of our brands receive People's Voice Webby Awards this year," said Michael Blend, EVP Media & Marketplace for Demand Media. "The fact that we received both awards because people around the world voted for us just underscores what Demand Media is all about. We create content for real life, and our audiences love what we do. I couldn't be more proud of our incredible Cracked and LIVESTRONG teams."

Cracked.com's library of content is the product of its talented editorial team, bloggers, individual content creators and fans who team up every day to create fresh and funny material. Cracked.com is the #1 most visited comedy site with more than 37 million monthly US visits, and visitors spend more time on Cracked.com than any other humor website -- 289 million minutes - that's 549 years' worth of minutes (comScore, March 2012).

LIVESTRONG.COM is the definitive digital community for health-conscious consumers, with an extensive library of health, fitness and nutrition content. Through interactive tools and community features designed for engagement, members can create customized goals and monitor their health, fitness and life achievements every day.

The 16th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries, making this year's Webby Awards the biggest to date. The Webby Awards presents two honors in every category -- The Webby Award and The Webby People's Voice Award -- in each of its four entry types: Websites, Interactive Advertising & Media, Online Film & Video and Mobile & Apps. Last year's Webby Awards generated nearly 2 billion media impressions worldwide.

About Demand Media

Demand Media, Inc. (NYSE: DMD) is a leading content and social media company that informs and entertains one of the Internet's largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com.
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Publication:Business Wire
Geographic Code:1U9CA
Date:May 2, 2012
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