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Dell Completes Implementation of Global Free Recycling.

Expansion of Services Is Industry's First and Meets Company Commitment to Recycling Policy

ROUND ROCK, Texas -- Dell (NASDAQ:DELL) has launched free recycling in several additional markets worldwide, meeting a timetable set in June to provide free recycling of any Dell-branded product for consumers worldwide as part of its global recycling policy. Dell is the first and only computer manufacturer to offer such a program.

This recycling offer is designed for consumers and includes responsible recycling of used Dell-branded computers and peripheral equipment at no-charge. The service does not require a replacement purchase. Details are available at www.dell.com/recycling.

Dell recently expanded recycling services into several markets to meet its goal, including Brazil, China, India, South Korea, Mexico, and Taiwan. Recycling services for consumers were either added or enhanced in Australia, Malaysia, New Zealand, Singapore and Thailand.

"With today's announcement, our efforts to make recycling free and easy are global. We remain focused on raising consumer awareness about the importance of recycling and increasing the volume of products we recover from consumers," said Eric Gates, Dell's worldwide manager of asset recovery services.

Dell supports a policy that would make all producers responsible for offering recovery and recycling services for their own brand products from consumers at no charge. Dell also believes the marketplace is best positioned to increase efficiency in collection, recycling and design of products, and any legislation should not include fees or creation of new government infrastructure for collecting and recycling electronics.

History of Dell Recycling Efforts

Dell has offered U.S. consumers no-charge recycling of any brand of used computer or printer with the purchase of a new Dell computer or printer since 2004. For donating working computers, Dell's longstanding relationship with the National Cristina Foundation provides customers options that support local non-profit organizations. The donation program is currently available in Brazil, Canada, France, Ireland, the United Kingdom and the United States.

Dell has offered a no-charge consumer recycling program for Dell-branded products in Europe since November 2003.

Dell began setting goals for product recovery in 2004 and has a current goal of recovering 125 million kilograms (approximately 275 million pounds) of used products from customers by the end of 2009.

Dell also offers product recovery services to business and institutional customers in most major markets. The company expands product recovery services on a country-by-country basis as its share grows. Dell's Asset Recovery Services, offered to business and institutional customers, provides reverse logistics, value recovery and reporting. The program is available at www.dell.com/assetrecovery.

About Dell

Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500. For more information, visit www.dell.com. To get Dell news direct, visit www.dell.com/RSS.

Dell is a trademark of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.
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Publication:Business Wire
Date:Dec 12, 2006
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