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Dedication, commitment and passion on the field of play.

ON Thursday September 22, Birmingham's home of cricket, Edgbaston Stadium, will open its doors and welcome sportspeople from around Birmingham for a night of celebration.

The annual Birmingham Sports Awards are returning and are set to be bigger and better than ever.

The awards are a showcase of fantastic sporting achievements and shine the light on men, women, clubs, teams and managers who have gone above and beyond to succeed.

Year after year some of Birmingham's brightest businesses get on board with the Sports Awards and sponsor categories.

These sponsors will be joining the finalists on the night and handing accolades to the chosen winners.

One of these businesses is Grosvenor Casino, who have sponsored a category at the Sports Awards for the past two years.

This year, they are confirmed sponsors of the Professional Sportswoman of the Year category - a category that showcases sportswomen from Birmingham's community who have transitioned from Amateur to Professional and have developed their sport from a hobby to a career.

Grosvenor Casino are the biggest casino brand in the UK and have 55 casinos located in some of the nation's most prominent cities. With two casinos in Birmingham, Grosvenor is centrally located amidst the hubbub of the city and not only boasts a vast gaming floor but also provides guests with quality restaurants, bars and entertainment.

We spoke to Matthew Rudd the General Manager at Grosvenor Casino Birmingham, to find out why the casino has chosen to support the Birmingham Sports Awards again.

"The event will highlight the achievements of many individuals and teams within our local community and demonstrate what people they can reach when they really push themselves forward or work as part of a successful team. I would hope that the awards make sporting participation and perseverance an aspiration for others, who then go on to achieve great things themselves in the future."

Mr Rudd spoke highly of Birmingham as a place with facilities and opportunities for sportspeople to thrive.

"Birmingham is a wonderful sporting destination with a rich and illustrious history and a bright future. We have a fantastic mix of international sporting venues, such as Villa Park and Edgbaston which host matches of the highest level, and local facilities which help develop sport at a grassroots level. We are blessed here in Birmingham and these awards will provide the perfect opportunity to celebrate this fact."

Competition in this category is tough, and the task of choosing the finalists and eventual winner will be a difficult one. Mr Rudd continued by speaking of the category as a whole.

"The Sportswoman of the Year prize will be presented to a truly inspirational athlete and Grosvenor Casinos are delighted to get behind this incredible accolade. The winner will have shown a great deal of dedication, commitment and passion in their chosen field - qualities we have a great deal of respect and admiration for, and seek to emulate in our own business."

To conclude Mr Rudd identified the similarities between sporting endeavour and business.

"Individuals, teams and those in business are all determined to achieve their goals and improve upon their best performance. Competition, improving and winning by small margins all relate in both sporting and business endeavour. Both have to have a vision in order to know what they want to achieve as well as a plan on how to get there."
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Publication:Birmingham Mail (England)
Geographic Code:4EUUK
Date:Aug 4, 2016
Words:560
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