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Deal helps choir hit the right notes.

PRINCIPALITY Building Society is to renew its sponsorship support for the Only Boys Aloud programme across Wales.

The sponsorship, which has been renewed for a further 18 months, will be used to run all 14 Only Boys Aloud (OBA) choirs across Wales on a weekly basis, as well as deliver a wide range of performance opportunities free of charge to around 180 OBA members.

Principality have been sponsors of the OBA programme since the scheme began seven years ago.

Coordinated by The Aloud Charity based in Cardiff, the Only Boys Aloud programme uses singing to engage with teenage boys in a way that develops new skills as well as promoting selfbelief and aspiration. The choirs are delivered in some of the most deprived communities in Wales.

Artistic director and founder of OBA Tim Rhys-Evans said: "Without the vital financial support given by Principality Building Society over the years, we simply would not have been able to have achieved what we have and delivered such a positive impact on the lives of well over 1,000 boys and their communities.

"Over the last seven years OBA members have been finalists on Britain's Got Talent, performed on a cruise ship for its launch and sang on stage with Katherine Jenkins at Hampton Court Palace Festival, amongst many other things.

"We can't thank the society enough for the renewed support which will help us continue providing transformative experiences such as these for our lads."

Steve Hughes, Principality's chief executive, said: "As a responsible business we are committed to investing in our communities and young people.

We're proud to further our long-standing support for Only Boys Aloud. This charity helps boys, often from deprived communities, to develop and hone key life skills, boosting their confidence and raising aspirations before they go in to the workplace."

Principality Building Society are also title sponsors of the Principality Only Boys Aloud Academi, an intensive, week-long residential for OBA members aged 16 and over who show a great amount of musical and performance potential. The Academi will be performing at the Royal Welsh College of Music and Drama on July 10.


Principality Building Society has renewed its sponsorship of Only Boys Aloud

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Title Annotation:Features
Publication:South Wales Echo (Cardiff, Wales)
Geographic Code:4EUUK
Date:May 25, 2017
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