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Day trip to Bamburgh; Fashion Outdoor clothing firm Barbour is celebrating all things British in its latest collection as Liz Lamb discovers.

Byline: Liz Lamb

POUR yourself a cup of tea, raise the Union flag and sit back and enjoy Barbour's new summer campaign.

The North East clothing firm is heralding a return to the best of British with a new collection that not only taps into Barbour's vibrant heritage but also celebrates English eccentricities.

Models in the photographs for the spring/summer campaign can be seen partaking in that very English pastime of drinking tea.

Others shots show them walking the dog, flying the Union Jack or enjoying a day trip to Bamburgh beach. The essence is Britishness at its best.

Andrea Freeman, design and development manager at Barbour in South Shields, says: "It is the first season that we have the family crest on everything throughout the range.

"We got it from the Barbour family archives, it's derived from the family coat of arms and we've incorporated the crest into the clothing. It's a very British look."

The new collection sees Barbour expand its horizons away from traditional wax jackets by producing a capsule wardrobe for the first time.

Themes include Britprep - a look that is not as clean-cut as American preppy - and features casual mid-layers and trousers through to smart jackets with an emphasis on colour and tradition.

Pieces include sports and striped polo shirts, along with fine rugby shirts, club ties and cotton knitwear in Argyle patterns and soft summer shades. Flyweight wax and quilt jackets complete the look.

For women there are new belted flyweight wax utility macs and jackets, which have derived from the Barbour family archive and combine rugged practicality with 20s glamour.

Andrea says: "It's the first season we have a whole set wardrobe of clothes. We have built up the whole look.

"With the prep look we have got the jumper to go with the shirt to go with the trousers or the skirt.

"The prep look is big for us because it's very English.

"Key pieces are our lightweight garments. In the biker look we used a new fabric, Duralinen, which is linen with a wax coating. It's lightweight, the linen keeps you cool and then there is the wax coating for weatherproof.

"We have also used a flyweight wax. This is the second season we have used it, and it takes the weight out of the winter wax, making it perfect for the summer. We are renowned for our weather jackets but with this collection there is more versatility, more lightweight fabrics.

"We have really built up a lifestyle, introduced more pieces and really grown the brand.

"It's the first collection we have done which provides a whole wardrobe for the summer."

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A DOG'S LIFE: From left, Bill: Flyweight Wax Utility Jacket - olive, pounds 199, Oxford Check 1 Shirt - blue, RRP: pounds 49.95. Lucy: Steel Amelia Jacket - sandstone, RRP: pounds 209, Plain Stretch Cotton Shirt - light blue, pounds 59.95, Linen Reversible Sports Hat - olive/summer tartan, pounds 24.95, Classic Wellingtons - olive, pounds 49.95, Brian: Oxford Hardy Jacket - dry stone, pounds 149.00. Alex: Handkerchiefs paisley - green (plus red and navy - one of each), pounds 14.95.; BY THE SEA From left, Brian: Fine Stripe Polo, pounds 49.95, Oxford Plain 2 Shirt - blue, pounds 49.95, Fine Cotton Argyle - stone, pounds 64.95, Eliza: Featherweight Valerie Short - orange, pounds 189, Three Button Polo - lemon, pounds 39.95, linen Reversible Sports Hat - olive, pounds 24.95. Lucy: Flyweight Amelia Quilt - lemon, pounds 109, Fine Cotton V Neck-Mid green, pounds 54.95. Alex: Steel Sapper - sandstone, RRP: pounds 219, Casual Stripe Rugby - brown, pounds 69.95. Bill: Washed Twill Peyton - sandstone, pounds 109, Fine Stripe Polo 180G - olive, pounds 49.95.; FLYING THE FLAG: From left, Eliza: Flyweight International Quilt Jacket - red/black, pounds 119, Crested Rugby Shirt - white, pounds 59.95, Lucy: Flyweight Valerie Short Quilt - Stone, pounds 119, Pinstripe Shirt - Pink, pounds 49.95. Bill: Oxford Hardy Jacket - black, pounds 149, Oxford Plain 2 Shirt - white, pounds 49.95.; TIME FOR TEA From left, Brian: Crested Liddesdale Jacket - olive, pounds 99.95, Gingham Check 4 Shirt - mid blue pounds n/a, Eliza: Fine Cotton V Neck - navy pounds 54.95; Plain Stretch Cotton Shirt - pale green pounds 49.95; Fine Jersey Scoop Neck - mid green pounds 24.95; Regimental Stripe Crest Tie - green pounds 34.95; Ladies Metallic Briefcase - red pounds 119. Alex: Lightweight Metallic Merton Mac - stone pounds 189; Casual Rugby Shirt - white pounds 59.95; Washed Wide Stripe Shirt - red, pounds 59.95. Lucy: Washed Twill Blazer - beacon red, pounds 109. Pinstripe Shirt - light blue, pounds n/a. INSET: Crested Polo - White, pounds 44.95; Pinstripe Shirt - Pink, pounds 49.95
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Title Annotation:Features
Publication:The Journal (Newcastle, England)
Date:Jan 26, 2009
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