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Davidson & Associates, Inc. Announces Ultimate Speed Reader - The Ultimate in Improving Reading Speed and Comprehension

Whether it's scanning the newspaper, reading e-mail or concentrating
 on a textbook, this latest version of a Davidson classic
 helps users read more efficiently

TORRANCE, Calif., May 5 /PRNewswire/ -- Almost everyone would like to improve their productivity and time management by quickly absorbing the deluge of information encountered every day in print and on-line. To help students, professionals and just about anyone who wants to read faster without sacrificing comprehension, Davidson & Associates has announced Ultimate Speed Reader, a new version of the company's classic title.

Designed to help users develop a range of reading speeds for differing reading purposes -- for instance, you might quickly scan a newspaper article or e-mail, but more deliberately read technical materials -- Ultimate Speed Reader offers six activities focused on moving the eyes more efficiently across the page/computer screen, and improving peripheral vision. Paced and timed reading activities; artificial intelligence that automatically adjusts the training program as reading skills improve; and graphical reports all help users increase their reading speed and monitor their progress.

"Every day, we are bombarded by thousands of pieces of communication: newspapers, magazines, e-mails, reports, memos, books, and more," said Faye Schwartz, senior producer of the product. "The ability to absorb and process all of this information quickly and accurately is an important skill in today's fast-paced world. Ultimate Speed Reader gives users the tools to digest this wealth of information quickly and effectively, thereby giving them a competitive advantage."

Proven Techniques and Six Engaging Activities to Improve Reading Speed

Six activities in Ultimate Speed Reader are offered to increase a user's peripheral vision, develop correct eye movement, and increase overall reading speed. In addition, the software offers these benefits:

-- Reporting features and graphs to assess current reading speed and comprehension, and chart progress throughout the program.

-- Customization that automatically adjusts the reading speed as skills improve.

-- Over 200 reading passages presented in a variety of formats to help build a range of speeds for newspapers, memos, reports and recreational reading.

-- Ability to import any reading passages or text files, whether from the Internet or any other source. Parents and teachers can also add comprehension questions to the new passages.

-- Ten themed categories in a variety of popular and interesting subjects, including sports, technology, business, psychology and entertainment.

-- An arcade-style game for a change of pace while still challenging perception and peripheral vision.

-- Timed and paced reading activities to help break the "one word at a time" reading habit.

Pricing and Availability

The Windows 95/Windows 3.l/Macintosh CD-ROM software is expected to be available at most major computer stores, mass-merchant chains and toy stores nationwide this summer for approximately $30. Ultimate Speed Reader will include toll-free technical support, available from 7 a.m. to 6 p.m. Pacific Time every business day.

Davidson & Associates, Inc. is a leading publisher and distributor of multimedia educational and entertainment software for both the home and school markets. The company is internationally renowned for its award-winning Blaster series (including Math Blaster(R), Reading Blaster(TM) and Science Blaster(TM), which has sold 5 million copies; the Fisher-Price(R) series, CDs based on popular Fisher-Price toys; and many other innovative multimedia titles for children of all ages. A wholly owned subsidiary of CUC International Inc. (NYSE: CU), the company was founded in 1982.

Editor's Note:

This press release, as well as other Davidson product and corporate info., including screen shots, is available on Davidson's web site:

SOURCE Davidson & Associates, Inc.
 -0- 05/05/97

/NOTE TO EDITORS: Availability: Summer; Ages: 15 and up; Format: Win 95/Win3.1/Mac CD-ROM; Approximate Street Price: $30; Sales and Ordering Info: (800) 545-7677; Web Address:

/CONTACT: Linda Duttenhaver, 310-793-0600 ext. 1230, or, or Jennifer Johnson, 310-793-0600, ext. 1145 or, both of Davidson & Associates, Inc./


CO: Davidson & Associates, Inc. ST: California IN: CPR SU: PDT

JC-KL -- LAM007 -- 4775 05/05/97 09:06 EDT
COPYRIGHT 1997 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:May 5, 1997
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