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DataCard Launches Central Card Issuance Solutions for Midrange Applications.


New mid-volume systems set standards for throughput, reliability

and value

High-powered issuance is no longer reserved solely for the world's largest financial companies and service bureaus.

DataCard Corporation, the world's leading provider of integrated card issuance systems, today introduced a new series of systems designed to fit the needs of mid-volume card issuers. The new DataCard(R) 500 Series Systems offer many of the same features and functionality of the company's larger solutions, but in a more affordable, mid-volume design.

"Many card issuers were caught between solutions. They didn't need the full capabilities of our top-of-the-line systems, but their needs were too big for our desktop systems," said Bonnie Lervik, senior vice president of marketing for DataCard's financial company. "The new DataCard 500 Series provides those card issuers with a powerful midrange solution that fits their business requirements."

Lervik said typical applications for the new systems include centralized issuance of credit, debit, ATM and stored value cards, as well as a full range of identification cards, such as loyalty marketing cards and insurance membership cards.

Choice of card issuance features

The DataCard 500 Series will include two models. The DataCard 503 System can be configured with a PC-based software controller and a choice of three card personalization features. The DataCard 504 System can be configured with the controller and four card personalization features. Both systems will also offer an optional card delivery option, which allows card issuers to print forms, affix cards, fold forms and insert them into envelopes completely inline.

Inline card issuance capabilities include embossing, indent printing, color topping, graphics printing, magnetic stripe encoding and smart card personalization. Users will be able to issue up to 500 cards per hour.

"Customers who buy the DataCard 503 will be able to choose three of these features. Customers who buy the DataCard 504 can pick four features," Lervik said. "They can also add a card delivery subsystem onto those systems."

A heritage of trust and reliability

The new DataCard 500 Series Systems feature hardware and software technologies that DataCard has developed and refined over the past several years.

"So, while these are new systems, they are built on proven technologies," Lervik said. "We've earned a reputation for quality and reliability. These products will extend that heritage."

Lervik said DataCard will begin accepting orders in December 1998 and shipments will begin in February 1999.

"Our research tells us that there is a tremendous demand for these products on a global basis," Lervik said. "We believe these products will become worldwide standards for productivity and reliability, just like our other card issuance solutions."

DataCard Corporation, a privately held company based in Minneapolis, Minn., provides customers around the world with fully integrated solutions for a variety of financial, identification and healthcare applications. In addition to turnkey solutions, the company offers complete lines of card personalization systems, digital photo ID systems, photo ID printers and transaction systems. (
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Publication:Business Wire
Geographic Code:1USA
Date:Dec 21, 1998
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