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Data firm lands deal.

CHESTER-based data serv-ices company GB Group has announced a pounds 200,000 agree-ment with AstraZeneca to support the company's global inventory management sys-tem. Under the agreement, GB Group will help AstraZeneca to analyse and manage data on its global pharmaceutical stocks by country and increase the flow of this data around the business. The team from GB Group's DataInsight and DataManage-ment divisions expects to complete the task in just a few months. It is the first deal closed by GB Group from sales opportunities acquired when it bought data analysis business eWare Interactive in November. Richard Law, chief execu-tive of GB Group, said: ``I am delighted with our agreement with AstraZeneca. ``With the combination of eWare Interactive and GB Group's own operations, we have established ourselves as a market-leader in data analy-sis and w e have demonstrated our ability to provide an effective solution to Astra-Zeneca's data issue and help improve processes and profitability.'' GB Group has a pounds 14m annual t urnover and is listed on the London Stock Exchange. The company employs 130 people at its Chester Business Park head office and recently won four major national marketing industry awards, which included t he title Supplier of the Year to the direct market-ing industry.
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Title Annotation:Business
Publication:Daily Post (Liverpool, England)
Date:Dec 26, 2002
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