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Dar Optics opens 86th & 87th showrooms in Dubai & Al Ain.

Summary: DUBAI - GCC's leading sun glasses, frames and contact lens dealer Dar Optics made history by opening two outlets on the same day.

DUBAI - GCC's leading sun glasses, frames and contact lens dealer Dar Optics made history by opening two outlets on the same day.

On Thursday, Januray 12 at 2.00pm the 86th showroom was inaugurated at Downtown Dubai and at 6.00pm the 87th showroom was inaugurated at Al Ain Mall extension, Al Ain.

The glittering event was attended by dignitaries and professionals from the UAE. Announcing this in a press releasePayam Maleknejad (global executive officer) said: "It is indeed a great honour for us to open two showrooms on the same day."

Masoud Abedi, president, Dar Optics Group cut the ribbon to mark the inauguration of the showrooms. "The twin inauguration shows our confidence in the UAE market and our faith in the long term prospects," pointed out Payam Maleknejad.

Abedi expressed his extreme happiness in inaugurating the showroom.

"All Dar Optics outlets clearly focus on multi-brand strategy, giving customers a luxury of choice. Dar Optics hopes to tick ahead of competition with aggressive marketing and expansion of its retail presence. We are also looking at opening more outlets at leading malls across the UAE.

"Our target is to have atleast 100 operational showrooms before the end of this year. With the opening of more outlets we intend to increase our market share substantially in this segment," he observed.

"We have established ourselves with our wide product range covering sun glasses, frames and contact lens categories. We provide customers with a variety of choice. All the brands that we handle including BVLGARI, Ray Ban, Gucci, Oakley, Roberto Cavalli, Tag Heur, Tiffany, Versace, Vogue etc, will also be available at both our show rooms in different frames and styles. Our service range includes zero--error eye testing in state of the art optometry clinics, style consultancy -- to help select the right frames, Contact lens counseling, counseling on general eye care/eye health, express delivery of single vision lenses," he added.

Copyright 2012 Khaleej Times. All Rights Reserved.

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Publication:Khaleej Times (Dubai, United Arab Emirates)
Geographic Code:7UNIT
Date:Jan 20, 2012
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