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Danish Robot Equipment Company OnRobot Acquires Startup Robotics Firm.


31 August 2018 - Danish robotic equipment company OnRobot has acquired startup robotics firm Purple Robotics, the company said.

Within one year, the new company Purple Robotics has developed an innovative vacuum gripper, the world's first specifically for cobots.

The acquisition takes place two months after the OnRobot merger of three robotics companies from the USA, Hungary, and Denmark to create one global player with a strong focus on the market for industrial robot accessories.

With this deal, OnRobot in Odense, Denmark, adds another technology to the product mix.

With the acquisition of the company Purple Robotics, OnRobot can now offer its partners the world's first dual vacuum gripper. The gripper attracted international robot industry attention when presented by the inventors at Automatica, the world's largest robotics fair, in Munich in June this year.

Purple Robotics was established by the three Danish "super-nerds" Lasse Kieffer, Henrik Tillitz Hansen, and Peter Nadolny Madsen, all of whom have a background as product developers at the company behind the world's first cobot,

Universal Robots. And this is the valuable expertise which OnRobot is now fusing with its existing R and D department at their headquarters in Odense. Lasse Kieffer, Purple Robotics CEO, looks forward to joining the OnRobot organisation together with his colleagues.

Since entering the market, Purple Robotics has experienced a veritable onslaught from partners worldwide wishing to be able to offer the product to their customers. Already three months after launching the product, 40 partners in 25 countries have concluded partnership agreements with Purple Robotics for the patented innovation.

The Purple Robotics dual vacuum gripper can, so to speak, give a robot arm two "hands" and thereby the ability to handle several items simultaneously and solving multiple tasks in one movement.

Additionally, it has an electric pump integrated in the gripper itself, meaning that users need not worry about hoses, compressed air, and cables as with conventional vacuum gripper solutions.

OnRobot is located in Odense and offers technologies hardware as well as software used for solutions involving collaborating robots, cobots. OnRobot develops grippers, sensors, and other cobot equipment which makes the use of technology easier in areas such as packaging, quality control, materials handling, machine maintenance, assembly, and welding.

In addition to the head office in Denmark, OnRobot now also has sales offices in Germany, China, USA, Spain, Malaysia, and Hungary, and now has more than 100 employees.

Country: Denmark

Sector: Machinery/Engineering

Target: Purple Robotics

Buyer: OnRobot


Deal size in USD:

Type: Corporate Acquisition


Status: Closed

Buyer advisor: , ,

Comment: Terms of the deal were not disclosed

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Publication:M & A Navigator
Geographic Code:4EUDE
Date:Aug 31, 2018
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