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Dancing down the aisles to promote lotto.

RUGBY shoppers were invited to come dancing at a supermarket to promote a new chance to win millions of pounds every week.

Can can, ballroom and flamenco dancers pirouetted their way through the aisles at Sainsbury's supermarket in Dunchurch Road, Rugby to mark the start of the new EuroMillions, which is set to be launched on Friday.

Ticket buyers have a chance to win up to pounds 50 million when they play the new game, which is Europe's biggest ever lottery.

Store bosses say ticket sales have been going well.

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ON TO A WINNER: Dancers pirouetted through the aisles of Sainsbury's to promote EuroMillions
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Publication:Coventry Evening Telegraph (England)
Date:Feb 12, 2004
Words:106
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