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Dale Jarrett Racing Adventure Announces First Profitable Year.

The Dale Jarrett Racing Adventure (BULLETIN BOARD: DJRT) announced today that it has achieved yet another significant milestone, its first profitable year. In releasing their guidance for the fiscal year ending June 30, 2004, the company indicated it expects to show a positive annual EBITDA for the first time in the company's history. "We are all very proud of the steady and continued growth and results our company is now achieving. We are equally proud of all our employees, the members of the Dale Jarrett Racing Adventure team that worked together to make this possible," declared Tim Shannon, President.

Along with the company's first profitable year, the company will also show that, once again, their gross margins increased, this time by over 30% from 46% to 60%. "Our original margins were at 27% and by increasing our effectiveness and without any significant price increases we have been able to consistently increase our margins over time. This year once again has proven our business model to be both sound and successful. I am convinced that this achievement is another solid indicator of our future," continued Tim Shannon.

According to Ronda Drummond, Marketing Director at Dale Jarrett Racing Adventure, "So many opportunities exist for us today that were not there just a year ago. This month we will have a feature article in Southern Living's August issue. Two months ago Delta Sky Magazine did an article about us. We fully expect this national exposure to continue as people become more aware of the product we deliver to our guests."

The company also is pleased to invite their shareholders and all interested parties to the company's annual shareholder meeting at Lowe's Motor Speedway in Charlotte, North Carolina on August 18, 2004 at 10:00 AM EDT.

"This weekend The Dale Jarrett Racing Adventure will host another sellout crowd at the Talladega Superspeedway where we are anticipating over a thousand people watching as their families and friends experience the thrill of a lifetime," said John Denhoed, Senior Instructor.

Nextel Cup Champions Dale and Ned Jarrett, NFL MVP Brett Favre and ARCA series driver Jason Jarrett represent the school. Former Winston Cup Driver and National TV Announcer Glenn Jarrett is Vice-President of Dale Jarrett Racing Adventure, Inc. and involved in all aspects of the company.

DJRT is the only publicly traded driving school in the country and is dedicated to increasing shareholders' investment value by providing our guests with the most professional and aggressive driving school in the world.

For more information on Dale Jarrett Racing Adventure visit http://www.racingadventure.com/ or call 1-888-GO-RACE-1 (1-888-467-2231). For investor information contact: Tim Shannon at 704-489-8001.

This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of Dale Jarrett Racing Adventure, Inc. to gain market acceptance, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates.

CONTACT: Tim Shannon, +1-704-489-8001, for Dale Jarrett Racing Adventure

Web site: http://www.racingadventure.com/
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Publication:PR Newswire
Date:Jul 21, 2004
Words:516
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