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DairyBusiness Comm. merges titles to launch "Eastern DairyBusiness".

DairyBusiness Communications (East Syracuse, NY), a subsidiary of Multi Ag Media and a producer of information for the dairy industry, will combine its "Midwest DairyBusiness" and "Northeast DairyBusiness" magazines to begin the publication of "Eastern DairyBusiness" with an issue in January.

The new, combined title will have a mostly-paid circulation of 22,000 owners, executives and managers for dairy farms and milk producers with herds over 100 heads, calf/heifer ranches and dairy farm suppliers, as well as veterinarians, nutritionists, academics, and local and state officials. Distribution will also go to farmers and professionals in 14 southeastern states, to include distribution to 14 of the nation's top 23 dairy states. The covered regions produce 50% of the nation's milk and are home to 80% of U.S. milk producers. An annual subscription costs $20.

Editorial will retain the merged titles' "Pro-Dairy" section, a special editorial package produced by Cornell University and featured in "Northeast DairyBusiness" for eight years. Monthly themes focus on relevant dairy management components. Three special issues will cover two of the nation's largest agricultural shows, Empire Farm Days and World Dairy Expo, as well as annual dairy statistics.

Editorial will also include coverage of topics such as marketing and advertising, site operations and management, financing, new veterinary developments, research, forage hybrid trials, association news, market trends and government actions.

"Northeast DairyBusiness" was published monthly for dairy producers in 12 mid-Atlantic and New England states while "Midwest DairyBusiness" was distributed to producers in 12 Midwest states. The company also produces "Western DairyBuisness" for farmers and dairy professionals from Kansas to the West Coast, "Holstein World," "DairyProfit Weekly" newsletters, three direct response buyers' guides, DairyLine Radio, six web sites and DairyProfit Seminars.
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Publication:Business Publisher
Date:Oct 17, 2008
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