Printer Friendly

Dairy Queen.

* The March 5 edition of Brandweek reports that Dairy Queen will begin its fifth year of promotions connected with the Cartoon Network. This year's three million dollar campaign will feature The Powerpuff Girls and Dexter's Laboratory, with about 5,500 U.S. and Canadian DQs offering six Powerpuff premiums throughout April. During that period there will also be two weeks of TV support on Cartoon Network and Nickelodeon and two million kids meal premiums supported by in-store signage and customized meal bags. A sweepstakes will offer a video compilation of episodes under the title Boo gie Frights. A similar month-long, six-premium promotion for Dexter's Laboratory will follow in May, with TV support and a CD offering.
COPYRIGHT 2001 Ice Cream Reporter
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Ice Cream Reporter
Date:Mar 20, 2001
Previous Article:World Trade Organization.
Next Article:Dippin' Dots Inc.

Related Articles
IDQ and franchisees settle their dispute.
Dairy Queen opens 100th store in Thailand.
Dairy Queen celebrates Blizzard's Sweet Sixteenth.
Dairy Queen phasing out frozen yogurt.
Dairy Queen rolls out MooLatte soft-serve and coffee treat.
To celebrate the last day of summer, Dairy Queen hosted its second annual Free Cone Day to benefit the Children's Miracle Network.
Dairy Queen franchisee dispute goes to court.
Dairy Queen adds waffle cones.
Dairy Queen in suit with franchisees.
Dairy Queen franchisee protest spreads.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters