Daikin boosts UAE dealership network.
A key manufacturer and developer of full range of air conditioning products and systems, Daikin said the move is aimed at expanding Daikin's newly launched R-32 Inverter Wall Mounted Series, said the company in a statement.
The new Inverter Series has been designed for exceptional cooling performance, regardless of the ambient temperature in the Middle East, thanks to the unique combination of the most advanced technologies like intelligent eye, R-32 refrigerant and the unique swing inverter compressor, which is an improved version of the rotary compressor, designed and manufactured by Daikin, the statement added.
Its dealer Al Emadi opened a 800-sq-ft renovated showroom at Deira area of Dubai in August. A month later, Benair Airconditioning Company, a leading HVAC contractor in the UAE, launched its first exclusive showroom in Sharjah.
Al Emadi has been Daikin's dealer in the UAE for four years now for sales and services of its heating, ventilation, air conditioning and refrigeration (HVAC-R) products.
Samantha Anthony, the marketing manager at Al Emadi, said the new showroom had been specially built to concentrate on Daikin's new inverter range and to further push it in the UAE market.
"With our improved customer service and newly-appointed sales engineer, you can walk into our Deira showroom to examine the product and also buy any Daikin product and the unit will be delivered to your doorstep in three hours' time," she stated.
Al Emadi, meanwhile plans to open another showroom in Sharjah in December as part of its continued support to Daikin.
Benny Mathew, the managing director of Benair Airconditioning, maintained that Daikin's technical competence, combined with its professionalism, has augmented Benair's growth profoundly in the UAE market.
"We anticipate that our association with Daikin would pave the way for a 'better tomorrow' with regards to expert cooling solutions and healthy environmental practices, thereby facilitating us to generate more content clients," he added.
Mathew also stressed that Daikin manufactures the most advanced VRV products in the market today that come with great technology and are energy efficient at the same time.
"Daikin's excellent products will help us win more projects in the UAE," he added.
After Sharjah, Benair now plans to open another showroom in Abu Dhabi by next month.
On the new Inverter Series, Tuna Gulenc, the general manager at Daikin Middle East & Africa, said: "Two things are unique about the R-32 Inverter Wall Mounted Series. Firstly, Daikin is world's first company to apply R-32 to split AC's as well as the only one that develops and manufactures both AC and refrigerants."
Secondly, apart from being the most 'green' inverter, it is also energy efficient up to 50 per cent more than standard systems, sated Gulenc.
Reiterating the support that Daikin has leveraged with the opening of the two showrooms, Ryoji Sano, the president of Daikin MEA, said: "Dealers are our pillars of success as they are the point of contact with the end users. We cannot touch all the markets alone and this is where our dedicated dealer network is very important."
"Al Emadi and Benair have provided Daikin the very visibility we require in the UAE and we need more such showrooms to progress further into the emirates," he noted.
"To support its dealers, Daikin invests in creating relationships in the market such as the UAE and ensures that these dealers are well-equipped with the tools necessary to push our products," he added.-TradeArabia News Service
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|Publication:||TradeArabia (Manama, Bahrain)|
|Date:||Oct 18, 2017|
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