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DUFF & PHELPS: CLOROX'S PLANNED S.O.S. ACQUISITION VIEWED AS NEUTRAL

 CHICAGO, Jan. 5 /PRNewswire/ -- Clorox has announced a definitive agreement to purchase the assets of the S.O.S. products business of Miles Inc., a wholly owned subsidiary of Bayer A.G. Given Clorox's strong liquidity position, we believe that this acquisition will not have a negative impact on Clorox's credit quality. At Sept. 30, 1993, Clorox reported $198 million in cash and short-term investments.
 The assets consist of S.O.S. steel wool soap pads business and other S.O.S. cleaning products in the U.S. Clorox will also acquire the S.O.S. brands and Jets soap pads marketed in Canada. This acquisition represents a strong brand name addition to Clorox's household cleaning products business as well as a new product category, steel wool soap pads. Given Clorox's demonstrated ability to attain above average profitability and cash flow measures, we believe S.O.S., over time, will enhance the company's financial performance.
 Our current credit ratings of Clorox are 'AA-' (Double A Minus) for the senior debt and Duff 1+ (One-Plus) for the commercial paper.
 -0- 1/5/94
 /CONTACT: Wesley E. Moultire II, CPA of Duff & Phelps Credit Rating Co., 312-630-4607/
 (CLX)


CO: Clorox Company ST: California IN: HOU SU: RTG

LD -- NY082 -- 9521 01/05/94 17:21 EST
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Publication:PR Newswire
Date:Jan 5, 1994
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