DSM marks transformation with new brand.
Symbolic of the company's transition from a chemical company
into a life sciences and materials sciences company active in health,
nutrition and materials, the Netherlands-based Royal DSM N.V. has
introduced a new company brand: "Bright Science. Brighter
Living." The company said its new brand reflects its overall
positioning. It stands for the DSM strategy, DSM culture and the way DSM
wants its employees to work together. It represents the company's
sustainability value (working with a triple bottom line of people,
planet and profit thereby creating value for all stakeholders), the One
DSM philosophy (based on the realization that DSM can only fulfill its
strategic goals if it operates as one united team across the globe) and
it fits with the DSM mission to create brighter lives for people today
and for generations to come.