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DSM marks transformation with new brand.

Symbolic of the company's transition from a chemical company into a life sciences and materials sciences company active in health, nutrition and materials, the Netherlands-based Royal DSM N.V. has introduced a new company brand: "Bright Science. Brighter Living." The company said its new brand reflects its overall positioning. It stands for the DSM strategy, DSM culture and the way DSM wants its employees to work together. It represents the company's sustainability value (working with a triple bottom line of people, planet and profit thereby creating value for all stakeholders), the One DSM philosophy (based on the realization that DSM can only fulfill its strategic goals if it operates as one united team across the globe) and it fits with the DSM mission to create brighter lives for people today and for generations to come.
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Title Annotation:Industry News
Publication:Nutraceuticals World
Date:Apr 1, 2011
Words:135
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