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DSI Toys Inc. Launches 2000 Product Lines.

Business/Retail Editors

HOUSTON--(BUSINESS WIRE)--Feb. 9, 2000

DSI Toys Inc., (Nasdaq:DSIT) announced today that DSI will be launching its new 2000 product line in its new showroom during the 2000 American International Toy Fair.

Exhibit Location:

New York Toy Center Building

200 Fifth Avenue, Room 534.

TECH-LINK(R) and TECH-LINK(R) SPORT

DSI Toys, an industry leader in the quality and design of walkie talkies, is pleased to announce certain additions to its TECH-LINK brand of walkie-talkies. Stars in this year's TECH-LINK brand of products include the MicroLink! Walkie Talkie Wrist Watch. This product could be one of the world's smallest walkie-talkies and is available in a variety of colors which appeals to boys and girls alike. Another exciting new design in the TECH-LINK brand is the Vibrating Walkie Talkie which signals children to incoming transmissions utilizing a vibrating paging system.

DSI continues to move forward with its strategic plan of introducing other dimensions in its core product lines as seen with the new TECH-LINK SPORT, a line of walkie talkies designed for the sports enthusiasts, delivering the Sport 2 in 1 Hands Free Walkie Talkie, consisting of a headset and a helmet attachment that can be utilized while roller blading, cycling or hiking. The Sport 2000 and 4000 are longer-range communications devices in this line.

BLOCKMEN(R)

The BLOCKMEN brand of military building systems is leading DSI into the new millennium with the new Blockmen Special Ops and Blockmen Missile Strike(TM) joystick launchers. DSI's new theme sets are further enhanced with the exciting new vehicle builder set, the Blockmen Humvee(R).

As an industry leader in poseable action figures in construction play, DSI's BLOCKMEN features figures with up to eight points of articulation, weapons and military vehicles which are all compatible with DSI's line of construction blocks and with construction blocks from other major toy manufacturers. The Company plans to support the BLOCKMEN brand of products with a comprehensive marketing campaign &uot;Build it with Blockmen(R)&uot; including targeted TV advertising, print advertisements in boys' publications, and an online advertising campaign through its dedicated Web site where kids can enlist in the BLOCKMEN Army and collect BLOCKMEN brand gear at http://www.blockmen.com.

GEARHEAD(TM) and GEARHEAD JR.(TM)

Racing into DSI's showroom is its newest line of infrared and radio remote control vehicle product lines, GEARHEAD and GEARHEAD JR. One of DSI's groundbreaking attractions is its new radio control vehicle, GEARHEAD Insector. With its integrated remote control and futuristic movements, the GEARHEAD Insector hugs the road on tight corners, glides over rough terrain, and can actually flip itself back over if it lands on its back. The GEARHEAD JR Car Go Plane(TM) is a heavy duty, preschool designed infrared car that docks inside an airplane and actually activates the plane.

GIRLZ RULE!(TM)

Another of DSI's electronic newcomers is the &uot;Kewl&uot; GIRLZ RULE! Gossip Buster which looks like a CD player, but instead amplifies conversations up to 15 feet away. DSI's entire GIRLZ RULE! line is loaded with flashing lights and exciting colors. The GIRLZ RULE! collections include the Genie Diary where &uot;your wish is my command&uot; with a touch of a button and the Radical Beauty Challenge, an interactive memory game, shaped in the form of a perfume bottle including a matching bracelet, compact, color pencil and notepad.

DSI Toys Inc. (Nasdaq:DSIT) designs, develops, markets and distributes high quality, innovative dolls, toys and consumer electronics products. Core products include Youth Electronics such as TECH-LINK(R) brand communications products, Kawasaki(R) brand of musical toys, GIRLZ RULE!(TM) brand interactive electronics and GEARHEAD(TM) brand remote control vehicles; BLOCKMEN(R) brand building systems, and a full range of doll brands including Sweet Faith(TM), Pride and Joy(TM), Hush Lil Baby(TM), Little Darlings(TM) and Elite(R) brand of Lifetime Play Dolls. The Company's web sites can be reached at http://www.DSIToys.com and http://www.blockmen.com. Humvee(R) is a registered trademark of AM General Corp.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Statements in this press release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new and existing products, capital resources, and future financial condition and results are forward-looking. Forward-looking statements involve risks and uncertainties, which may cause DSI's actual results in future periods to differ materially and adversely from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of DSI's customers, competition, and other factors discussed from time to time in DSI's filings with the Securities and Exchange Commission.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 9, 2000
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