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DRIVING WITH HEADLIGHTS ON DURING DAYLIGHT HOURS SAVES LIVES!

 SAN JOSE, Calif., Oct. 14 /PRNewswire/ -- Avoiding multi-vehicle crashes often depends on whether your car, truck, RV or motorhome is conspicuous enough to get the other driver's attention.
 Worldwide research studies over the past two decades prove that daylight crashes involving more than one vehicle can be reduced by as much as 30 percent or more by implementing one simple step: turning on the vehicle's low-beam headlights in the daytime!
 Daytime Running Lights (DRLs) which automatically turn low-beam headlights on and off with the ignition have been required on all new passenger vehicles, buses and trucks sold in Canada since the 1990 model year, and public safety campaigns have resulted in a majority of Canadians in all types of vehicles driving with lights on during daylight hours. Effective in February, largely as a result of efforts by General motors, a new U.S. ruling now allows auto manufacturers to install daytime running lights as an option on some new models.
 Driving with lights on during the daytime is required of all vehicles in Finland, Sweden and Norway -- regardless of weather conditions -- and extensive research has demonstrated a significant reduction in multi-vehicle crashes, with reports of accident reduction ranging from 7 percent to 32 percent since the laws were enacted.
 In the United States, several commercial and governmental vehicle fleets (e.g. U.S. Postal Service, U.S. Forest Service, Wal-Mart and Greyhound Bus Co.) are now driving with lights on during the daytime for safety and may private auto drivers have discovered the value of lights on to make their vehicles more visible to other drivers during the daytime.
 In a 1991 report, the Insurance Institute for Highway Safety in Arlington, Va., stated: "Keeping vehicle lights on increases vehicle conspicuity even during daylight hours. Increased conspicuity reduces the detection distances of approaching vehicles, which can translate into fewer crashes through the earlier detection of other vehicles. ...The reported reductions in DRL-relevant crashes in the Scandinavian countries have ranged from 23 percent to 40 percent -- 23 percent in Sweden, 37 percent in Finland and 40 percent in Norway. ...Estimated reductions in crashes reported in the United States and Canada have ranged from 7 percent to 32 percent."
 However, for all the good it does, the practice of driving with lights on during daylight hours has presented common problems for many drivers: remembering to turn on the lights when starting the engine; and remembering to turn them off again when stopping the engine. As a consequence, many drivers experience frustration from frequent dead batteries.
 For fleets and private autos, RVs, trucks and vans without the "hard- wired" DRL units, there are now inexpensive, simple-to-install (with no wire cutting required) Daytime Running Lights units which fit most all vehicles and cost less than $16 available from The LITE-MINDER Co. of San Jose. These units -- found at many retail outlets throughout the United States, including K-mart and Camping World -- easily connect under the hood and automatically turn low beams on and off with the ignition, without affecting light-switch operation, thus preventing dead batteries from lights left on.
 Presently, there are 10 U.S. states with "Wipers-On, Lights-On" laws -- Florida, New York, Georgia, North Carolina, South Carolina, Connecticut, Minnesota, Rhode Island, Tennessee and West Virginia -- requiring all drivers to turn on their lights during the daytime whenever weather conditions necessitate the use of windshield wipers. New Jersey has proposed similar legislation.
 Drivers in these states will be interested in The LITE-MINDER Co.'s newest vehicle safety accessory: the WIPERS-ON/HEADLIGHTS TURN-ON REMINDER (retailing for less than $16 per unit) which is easily installed in any kind of vehicle and which automatically sounds buzzing tones whenever wipers are activated to remind drivers to also turn on headlights for easy compliance with state laws.
 Information about these aftermarket vehicle safety accessories is available from LITE-MINDER: 800-900-LITE.
 -0- 10/14/93
 /NOTE TO EDITORS: Additional product information and safety statistics available on request. LITE-MINDER Vice President Linda Erskine is available for interviews.
 /CONTACT: Janet Dietz of Janet Dietz Marketing Communications, 408-733-4355 or 408-736-9692, for LITE-MINDER/


CO: The LITE-MINDER Co. ST: California IN: SU: PDT

LH-TB -- SJFNS01 -- 1976 10/14/93 07:38 EDT
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Publication:PR Newswire
Date:Oct 14, 1993
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